This Diwali, Nikon India has unveiled its new campaign, “Diwali Candids with Nikon,” aimed at bringing the simple, touching moments of the festival into focus.
As lights, fireworks, and colorful decorations usually steal the spotlight during Diwali, Nikon seeks to capture a deeper layer—those unguarded, candid moments filled with warmth and connection, which often unfold quietly amidst the celebrations. Through this initiative, Nikon highlights how its cameras can capture not only scenes but also emotions, preserving the essence of Diwali’s spirit of togetherness.
Sajjan Kumar, MD of Nikon India, elaborates on the inspiration behind this campaign: “Diwali is much more than its grandeur; it’s a celebration of heartfelt connections and genuine joy shared among family and friends. With ‘Diwali Candids with Nikon,’ we’re highlighting the unseen, spontaneous moments that make this festival memorable. Nikon’s mission is to help people not only capture pictures but also to preserve the true emotions of celebrations, allowing them to revisit these precious memories.”
Partnering with Magnon EG+, the creative force behind the campaign, Nikon captures the festival’s essence through everyday scenarios that bring joy—from laughing with loved ones while decorating the house to the quiet warmth of morning rituals. Deepak Agarwal, Executive Creative Director at Magnon EG+, shares, “We wanted to go beyond the surface of Diwali’s festivities and focus on its soul. These authentic moments of laughter, love, and shared joy are often overlooked. Nikon’s cameras perfectly capture these nuanced moments, and through this campaign, we aim to inspire people to cherish the true spirit of Diwali.”
The campaign film, shot entirely on the advanced Nikon Z6III by acclaimed Nikon Creator Ranjan Zingade, beautifully portrays these cherished moments. It showcases the exceptional video capabilities of the Z6III, bringing these vibrant Diwali memories to life with clarity and detail, reinforcing Nikon’s reputation for delivering superb video quality and innovative features. Through this lens, Nikon invites people to discover how the Z6III can effortlessly turn spontaneous memories into treasured keepsakes.
As a festive bonus, Nikon India is also offering exciting deals on its mirrorless models until October 31, 2024. Customers can avail discounts of up to Rs. 30,000 on select models, with flexible EMI options making it easier to upgrade photography gear this Diwali. Nikon’s latest Z6III model, available at Rs. 2,23,990 (MRP Rs. 2,47,990), is also being offered with zero down payment and interest-free EMIs, plus an instant cashback of up to 5% or Rs. 10,000 (T&Cs apply) for the season. The Nikon Z8 is also available with zero down payment and zero interest EMI options, along with special EMI plans on select Nikkor lenses for up to 24 months.
This Diwali, Nikon India’s campaign encourages everyone to focus on the smaller moments, using technology to celebrate the big picture of togetherness and joy. Whether through new gear or capturing those intimate moments with loved ones, Nikon invites everyone to celebrate Diwali in a new, heartwarming way—one candid memory at a time.
