Equentis Wealth Advisory Services has unveiled its new Diwali campaign, ‘Har Ghar Lakshmi,’ honoring the influential role modern women play in financial decision-making.
This campaign celebrates today’s independent women, recognizing their strength, financial insight, and unwavering commitment to tradition as well as their families. As part of its Diwali initiative, Equentis shines a light on the multifaceted roles women embody—whether as business leaders, mothers, professionals, or household managers—especially during the festive season, where their ability to juggle responsibilities takes center stage.
The campaign, designed to connect with women aged 25 to 40, beautifully narrates real-life scenarios showing women in roles that blend family dedication and financial prowess. Among the highlights are scenes of a woman energetically joining her family for a traditional Diwali card game, a career-oriented professional stepping out of the office after a demanding day, a soon-to-be mother balancing her career and family, and a homemaker confidently handling the family’s finances. These moments capture the spirit of modern Indian women who effortlessly integrate personal aspirations with cultural values, using their financial knowledge and independence to shape their lives and those around them.
‘Har Ghar Lakshmi’ arrives at a significant time in India’s financial landscape, where more women are actively investing in the stock market than ever before. According to recent NSE reports, women now represent 22% of all Indian investors, marking an impressive increase since 2015. This upward trend reflects a broader shift as women become increasingly proactive in managing wealth and creating financial security. Equentis’ campaign acknowledges this shift, celebrating women as “modern Lakshmis”—the empowered bearers of prosperity within their homes and communities.
Alok Arya, CMO of Equentis, shares, “With ‘Har Ghar Lakshmi,’ we are acknowledging and encouraging women to see themselves as creators of wealth and prosperity. Today’s Lakshmis are driven, they are the decision-makers, and they combine their deep-rooted cultural beliefs with a contemporary approach to finance and independence. This Diwali, we honor these women who embrace both ambition and tradition, lighting the way toward their financial futures.”
This campaign is not only a celebration of Diwali but also a reminder of the integral role women play in fostering financial wellness and community values. The visuals of the campaign capture familiar and cherished Diwali traditions, from creating intricate rangolis to gathering with family members. Each scene resonates with the campaign’s message: Diwali, the festival of lights, is truly illuminated by the women who bring warmth, joy, and prosperity into their homes. Through this campaign, Equentis salutes every woman who is balancing her ambitions with her heritage, redefining what it means to be the true ‘Lakshmi’ of her household
