Mumbai, 28th October 2024: CaratLane, India’s leading omnichannel jewellery brand, proudly announces the opening of its first-ever international store in New Jersey on 27th October. This move is a part of the brand’s mission to bring beautiful, everyday jewellery to customers around the world, while staying true to its roots and core values.
Atul Sinha, COO of CaratLane, shared his thoughts on this momentous occasion:
“As the festive season approaches, we’re excited to be opening our first-ever global store – in New Jersey, USA. While we have been available online to our customers in the US for a few years, we will now be able to offer them the full-stack omnichannel experience with the opening of this store. With over 300 stores already in India, we are deeply grateful to our customers for the love and trust they’ve shown us, giving us the confidence to expand our footprint internationally.”
This milestone marks the beginning of the brand’s global expansion, bringing its stunning collections of contemporary Indian jewellery closer to the Indian community in New Jersey, right in time for the festive season. CaratLane’s vision has always been to make beautiful jewellery accessible to everyone in the world. Expanding globally with this store is a proud extension of that direction.
The new store offers customers the chance to experience CaratLane’s signature designs in person—from the largest collection of diamond mangalsutras to elegant everyday wear bestsellers. Customers can also enjoy personalised engraving services at the store to make each piece truly unique.
With the festive season around the corner, the New Jersey store is set to add a special sparkle to the upcoming celebrations. CaratLane’s omnichannel approach—blending online convenience with in-store experiences, continues to be the driving force behind the success of their stores. Whether shopping online or in-store, or using their innovative CaratLane Live service to explore jewellery in real-time from the comfort of home—CaratLane is committed to making jewellery shopping effortless and enjoyable for all.
