This Diwali, Finolex Pipes and Fittings has launched a heartwarming short film that shifts the focus of prosperity from wealth to empowerment.
Embracing Diwali’s spirit of transformation and abundance, the film uses an unexpected plumbing emergency to weave a tale of courage, discovery, and new beginnings for women. Through this unique story, Finolex showcases how true prosperity isn’t just about material wealth, but about helping individuals realize their potential and break through barriers.
The story begins with a homemaker on the verge of Diwali preparations. When a pipe bursts, threatening her festive plans, help arrives in the form of an unexpected visitor—a skilled female plumber whose visit turns out to be far more significant than just a technical fix. Through her craftsmanship and quiet confidence, she embodies a modern-day version of Goddess Laxmi. Inspired by her presence, the homemaker is encouraged to explore her own creative talents, reigniting her dream of starting a small apparel design business. What starts as a minor household repair blossoms into a transformative experience, sparking the homemaker’s journey from hesitation to newfound entrepreneurial zeal.
The film draws powerful parallels between ancient symbols of prosperity, represented by Goddess Laxmi, and contemporary pathways to empowerment. By portraying a female plumber as the catalyst for positive change, the story reimagines what prosperity means in modern India. Just as traditional beliefs associate Goddess Laxmi with blessings of abundance and wealth, this film portrays her presence through the plumber’s impactful role, encouraging viewers to see how empowerment can be a pathway to true prosperity.
Sumit Bhatia, VP of Marketing and Communications at Finolex Pipes and Fittings, expressed the campaign’s unique angle, saying, “With this Diwali film, we wanted to go beyond the usual. We aimed to create something that would resonate deeply with the values of Diwali—hope, empowerment, and transformation. Through the lives of these two women, we reflect on how small gestures of support can inspire immense change, just as a single diya lights up an entire room. The story of a homemaker finding her potential embodies the divine blessings of Laxmi, illustrating that real prosperity is about uplifting others and creating impact.”
Bhatia also highlighted that the choice to feature a female plumber comes from the company’s own CSR program, through which Finolex, in partnership with the Mukul Madhav Foundation, has been empowering and training women in plumbing skills. Spearheaded by Finolex’s founder, Mr. Prakash P. Chhabria, this initiative aims to open up non-traditional career paths for women, celebrating their inclusion in industries where they have historically been underrepresented.
With a reputation built on trust and quality, Finolex Pipes and Fittings integrates these values into this film, using its story to underscore the brand’s dedication to reliability and social impact. By casting a female plumber, Finolex also takes a step toward challenging stereotypes, demonstrating how modern-day prosperity manifests in empowerment, self-reliance, and breaking traditional boundaries.
As families light diyas across the country this Diwali, Finolex’s campaign film seeks to remind viewers that the brightest lights come from within. True prosperity, the film suggests, is found in empowering others and building connections that last—a message that resonates with Diwali’s timeless theme of light over darkness.
