~ There were 400,000 samples distributed, 1000+ content creators and over 5,000 makeup enthusiasts enjoying Masterclasses ~
~ Bollywood beauties Katrina Kaif, Janhvi Kapoor, Shanaya Kapoor, Kriti Sanon, Tara Sutaria, Palak Tiwari, Wamiqa Gabbi, Shibani Dhandekar, and more lit up the event while Jay Sean, Kayan, Oaff & Savera set the musical vibe for the weekend ~
Day 1: https://www.instagram.com/p/DBlX8RkyF0O/?hl=en
Day 2: https://www.instagram.com/p/DBoJW2Boubq/?hl=en
Mumbai, October 28, 2024: Nykaaland 2.0, co-produced by Nykaa, India’s leading beauty and lifestyle destination known for pioneering industry-first initiatives, and BookMyShow Live, the live entertainment experiential division of BookMyShow, seamlessly blended the charm of vintage beauty with the elegance of modern trends to create an immersive and unforgettable experience.
Over three vibrant days, beauty enthusiasts across India were transported into a pastel-hued world of pop-pinks, retro elements, and playful designs, creating a sensory wonderland that invited everyone to explore beauty in fresh and exciting ways. With a footfall of over 25,000 across three days, the festival once again proved to be a haven for beauty lovers. Highlights from Nykaaland could also be watched live from the Nykaa app, allowing even more fans to join in on the excitement. One of the festival’s most remarkable highlights was the overwhelming generosity of beauty brands, with an impressive 4,00,000 samples distributed to attendees. This allowed festival-goers to explore, experiment, and discover a wide range of products. Nykaaland 2.0 underscored its dedication to education, as over 5,000 enthusiastic participants attended the insightful Masterclasses at The Highlighter Zone, led by industry experts, offering invaluable learning opportunities.
The Foundation hangar was the immersive and interactive house of the biggest beauty and fashion brands, came alive with more than 80 iconic international and Indian brands offering their latest. Beauty aficionados indulged in product sampling, shopping, and experiential zones, discovering must-haves from new launches and festival exclusives. This year marked the debut of Carolina Herrera, Versace, Jimmy Choo and Laura Mercier, alongside cult favorites like Beauty of Joseon, CeraVe, Moroccanoil, Kevin.Murphy and more. That is not it! Fashion enthusiasts explored the hottest-selling homegrown and international labels- Puma, Footlocker, Revolve, Gajra Gang, KICA, and Cider, amongst others.
Commenting on the success of Nykaaland 2.0, Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, “Nykaaland 2.0 has redefined what a beauty celebration can be, exceeding our highest expectations with over 25,000 attendees. This extraordinary festival was not just a gathering; it was a powerful convergence of creativity and community that showcased the best of global beauty. We are energized by the overwhelming response and the opportunity to connect brands and consumers in meaningful ways. As we continue to push boundaries, our commitment to elevating the beauty journey for all is stronger than ever. The future of beauty in India is looking brighter than ever!”
Owen Roncon, Chief of Business – Live Events, BookMyShow, said, “At Nykaaland 2.0, we aimed to inspire self-expression and redefine how India engages with beauty. We hope you had a fantastic time learning from top beauty experts while enjoying vibrant music and delicious culinary delights. Nykaaland is more than just a festival; it’s a lively celebration of beauty, lifestyle, and creativity. This collaboration with Nykaa underscores our commitment to delivering exceptional experiences, pushing the limits of traditional live entertainment.”
The first day of the festival kicked off with the standout Masterclass, featuring Sofia Tilbury teaming up with Bollywood sensation Shanaya Kapoor as her muse for a session on the iconic Pillow Talk look, setting an exhilarating tone for the weekend. Attendees were treated to insider tips on creating modern glam looks using products from Charlotte Tilbury, emphasising the importance of a flawless base and soft, romantic hues.
Nykaa’s Brand Ambassador Janhvi Kapoor was among the first to immerse herself in the Nykaaland 2.0 experience. She engaged with the latest beauty and fashion trends curated by Nykaa Cosmetics and Nykaa Fashion. Prajakta Koli, a digital sensation and youth icon, connected with fans at the Dot & Key booth, exploring their signature skincare solutions. Former Miss World Manushi Chillar was spotted at the Estée Lauder booth, indulging in luxurious skincare and beauty rituals. Celebrity photographer Sasha Jairam joined in the beauty extravaganza at the Smashbox booth, capturing moments of glam with the brand’s bestsellers. Meanwhile, acclaimed hairstylist Yianni Tsapatori, made his appearance at the festival, adding to the beauty buzz.
The highlight of the day was actress Tara Sutaria arriving at the Bobbi Brown booth, where she captivated onlookers as she explored the latest make-up collections. Her striking appearance infused an added touch of glamour to the vibrant event, setting the stage for the excitement that followed throughout the festival.
As the sun set, festival-goers were treated to a high-energy DJ set by Oaff & Savera, infusing the atmosphere with electrifying beats, followed by Kayan’s infectious set and magnetic performance. For those looking to blend beauty with wellness, fitness icon Erika Packard led a Move & Mingle session in collaboration with Kica, promoting the idea that beauty starts from within – through fitness and mindfulness.
The excitement continued on Saturday, when beauty lovers gathered for another day of stellar Masterclasses at The Highlighter. Renowned celebrity make-up artist Patrick Ta, known for his work with top global celebrities, captivated attendees with insights into red-carpet glamour. He shared his signature techniques for achieving Hollywood-ready looks, emphasizing on the art of contouring and highlighting to enhance one’s natural features.
Adding to the allure was Romero Jennings, the Director of Makeup Artistry at M.A.C Cosmetics, who explored the theme ‘Global Trends – Now & Next’. His session provided a fascinating glimpse into the evolving beauty landscape and the trends shaping the future. K-beauty enthusiasts were in for a treat during a session featuring icons like Shibani Akhtar, Palak Tiwari, and Wamiqa Gabbi alongside experts from Amorepacific. The panel discussed the explosive rise of K-beauty and its global impact, sharing skincare secrets and must-have products for achieving that signature glass skin look.
Hair care enthusiasts flocked to a Masterclass led by renowned hairstylists Yianni Tsapatori and Dafydd Thomas, who showcased the latest hair trends and styling techniques using cutting-edge tools from ghd. Their session focused on innovative ways to create stunning hairstyles that reflect personal style while maintaining hair health. Known for their work with top celebrities, they demonstrated the latest trends and shared techniques for creating red-carpet-worthy hairstyles using innovative ghd tools, leaving attendees eager to try the looks themselves.
Shining on the Spotlight stage was social media star Sakshi Shivdasani who delighted audiences during The Nykaa Play Show, streaming live on the Nykaa app. Known for her witty and relatable content, Shivdasani brought her vibrant energy to the stage, engaging the audience with fun beauty challenges and giveaways, making for an interactive and entertaining session. Soon after, beauty enthusiasts headed to ‘Date Night’ with Varun Sood, presented by Fien by mCaffeine. The former reality TV star and fitness influencer hosted a light-hearted yet informative segment that offered tips on grooming and skincare essentials for a perfect date night.
The mood took a turn for the humorous with ‘Curves, Comedy & Confidence’, a segment presented by Nykd by Nykaa featuring stand-up comedian and actress Sumukhi Suresh. Known for her unapologetic humour and body positivity, Suresh entertained the crowd with her witty insights on self-confidence, beauty standards and embracing individuality, making it one of the festival’s most memorable sessions.
As the evening progressed, attendees grooved to a live performance by Gauriwho, followed by a high-energy rap session by Singaporean artist Yung Raja, who captivated the audience with a unique blend of Tamil and English rap. Wrapping up the evening was an electrifying performance by international star Jay Sean, ensuring the audience danced the night away in celebration of beauty and creativity. With music playing a key role in elevating the festival vibe, Sean took festival-goers on a nostalgic journey with hits like ‘Down’ and ‘Ride It’.
On the final day, Nykaaland 2.0 wrapped up with an impressive lineup of beauty masterclasses and celebrity sessions, ending the festival with a bang. The day kicked off with a humorous twist as comedian Varun Thakur took the stage for The Nykaa Play Show. Known for his sharp wit and comedic flair, Thakur had the crowd in stitches, sharing amusing anecdotes and hosting interactive beauty challenges that kept everyone engaged from start to finish. The fun continued with a delightful musical interlude as Anuv Jain, the singer-songwriter behind hits like ‘Baarishein’ and ‘Alag Aasmaan,’ graced the stage. His soulful performance, part of The Nykaa Play Show featuring indie pop band SOL, created a harmonious blend of melody and beauty, serenading the audience with heartfelt tunes and wrapping up the festival on a high note.
The finale with Kay Beauty and Katrina Kaif was nothing short of spectacular! Katrina lit up the Kay Beauty Blush Bar booth, mingling with fans and spreading her infectious charm. Visitors had a blast trying out the latest from Kay Beauty — talk about an unforgettable beauty experience! Another highlight of Day 3 was the lively session ‘Kurious K with Kriti Sanon,’ brought to the festival by Hyphen. The Bollywood star and beauty icon, Kriti Sanon, who has captivated millions with her versatile roles and natural charm, took the audience on a fun ride through her beauty journey. She spilled the tea on her skincare rituals, shared her favorite products, and revealed how she keeps that signature glow.
Celebrity makeup artist Mehak Oberoi alongside Meghna Kaur shared their expert tips on achieving camera-ready looks with Maybelline that can withstand the flashbulbs. Their engaging demonstrations emphasized the importance of techniques that suit various skin tones and types. In an insightful session presented by Cetaphil, influencers Sakshi Sindwani and dermatologist Dr. Jaishree Sharad highlighted the essentials of achieving glowing, healthy skin. They shared expert advice on skincare routines tailored to individual needs, encouraging attendees to embrace their natural beauty.
As the afternoon made way for the sunset, DJ Lynston took over the decks, building up the vibe with an eclectic set that had attendees dancing and swaying to the beats. A quick changeover set the stage for electronic music producer Gurbaxx, whose pulsating rhythms and infectious energy brought the crowd to a euphoric high, marking a fitting end to the three-day celebration.
Nykaaland 2.0 was not just a festival, it was an immersive celebration of creativity, beauty and music, leaving attendees with memories that will linger long after the event. As the curtain falls on this edition, excitement is already building for what Nykaaland will bring next, promising new trends, captivating experiences, and more moments of magic
