November 6, 2024
Campaign Indian

Fastrack Unveils “Afterhours” Campaign with New Sun-Moon Chronographs for Men

Fastrack, a brand synonymous with youthful energy and trendy designs, has launched its latest campaign, “Afterhours,” to celebrate the vibrant spirit of late-night gatherings and spontaneous celebrations.

This festive season, the brand introduces the Opulence Collection, a stunning range of watches that embody the essence of the afterparty—where the fun never stops and the night continues to unfold with unforgettable moments.

The highlight of this collection is the debut of Fastrack’s first-ever Sun-Moon chronograph for men, a groundbreaking timepiece that transitions seamlessly from the brightness of day into the allure of night. Crafted with precision and style, this unique chronograph is designed for men who live life on their own terms, embracing both the formalities of the day and the exciting possibilities of the night.

The “Afterhours” campaign reflects the moments that define youth culture: the impromptu dance-offs, the deep late-night conversations, and the laughter that echoes long after the festivities have ended. This collection is all about those late-night adventures—those unscripted, real moments shared with friends as the world winds down but the fun keeps going.

For women, the Opulence Collection offers chic bracelet-style watches that effortlessly transition from daytime events to energetic afterparties. With their elegant design and versatile styling, these watches are the perfect accessory for any social occasion, ensuring that every moment feels just as glamorous as the one before.

Danny Jacob, Head of Marketing at Fastrack, shared his thoughts on the campaign: “With ‘Afterhours,’ we wanted to capture the essence of the generation that never stops—those who thrive in the moments that happen after the main event. It’s about celebrating the joy, spontaneity, and connection that happens when the lights fade and the real fun begins. Our collection reflects this, offering watches that move effortlessly from day to night, just like the people who wear them.”

The Opulence Collection is priced from INR 5,795, making it an accessible luxury for those who want to elevate their festive style. Available at Fastrack stores, the official Fastrack website, and select Titan World and authorized dealers, this collection is ready to accompany you through the night, ensuring you never miss a beat.

This Diwali season, Fastrack’s “Afterhours” collection is your ultimate companion for every afterparty—where the real celebration starts when the sun sets, and the fun truly begins