Premium luggage and bags brand Samsonite RED has arrived in India in grand style, marking a dazzling new milestone by appealing to Indians with a taste for excellence.
In a launch event that embodied the excitement of global travel, the international brand transformed DLF CyberHub’s central atrium into an innovative “airport experience”.
At the heart of the event was an iconic, life-sized red trunk installation that provided guests with an immediate immersive experience by enabling them to step into a world that honors the spirit of modern travel culture. An architectural marvel in itself, the custom-built installation highlighted Samsonite RED’s unrivalled craftsmanship, exclusivity and modern design for all who were present.
The dynamic space also featured a range of innovative activities that evoked the energy of bustling international terminals, aligning with Samsonite’s commitment to elevate travel experiences for audiences across the globe.
Founded in 1910 by Jesse Shwayder, Samsonite has a rich history as one of the original brands in travel. For over a hundred years, it has led the luggage category by providing unparalleled high-quality experiences to its consumers while simultaneously ensuring their comfort. The brand has also heralded in a number of notable industry “firsts”, from The Classic Attaché, the first magnesium reinforced ABS-document case for business people, to The Oyster, the first suitcase with a three-point lock system. With a reputation for innovation, it is now renowned for creating new solutions for multiple generations of world travelers.
Now, Samsonite RED’s launch into the Indian market has expanded the brand’s global vision still further. With a reputation for excellence and ethos of functional luxury, it aims to elevate the Indian audience’s travel game by providing stylish, durable and functional travel essentials for those always on the move. Appealing to all luxury travelers and aspirational professionals who value quality and exclusivity, this launch signifies a dynamic new beginning for both brand and consumers in India.
