In a bold move that underscores its commitment to redefining urban gardening, Ugaoo, India’s leading houseplants and urban gardening brand, has released an engaging brand film following its successful Series A funding raise of INR 47 crores.
Led by V3 Ventures, with participation from existing investors DSG Consumer Partners and RPG Ventures, this milestone marks an exciting chapter for the company as it continues to lead the charge in promoting sustainable, green living in India.
The announcement film, titled “Plants’ Power”, is a tribute to the growing trend of plant parenting, reflecting Ugaoo’s mission to connect people with nature in a meaningful way. Created by Good Fellas Studio, the film combines humor, creativity, and heart, showcasing how plants have become more than just decorative items—they’re companions that support mental well-being, personal growth, and a deeper connection to the environment.
Ugaoo’s latest brand film not only highlights the company’s latest achievement but also brings to life the emotional and transformative power of plants. The narrative mirrors the personal journey of Siddhant Bhalinge, Ugaoo’s founder and a third-generation agritech entrepreneur, whose passion for plants inspired the brand. The film resonates with India’s burgeoning community of plant enthusiasts, offering a fresh perspective on the role of plants in elevating urban living.
As Ugaoo seeks to strengthen its position in the booming home gardening sector, which is projected to reach a market value of $18 billion by 2028, this Series A funding announcement is a strategic leap forward. It emphasizes Ugaoo’s dedication to making green living an accessible and enriching experience for modern, conscious consumers. The film conveys how plants not only add beauty to homes but also provide emotional value, health benefits, and a sense of fulfillment.
The plant craze, which gained significant momentum during the pandemic, has evolved beyond a simple Instagram aesthetic into a full-fledged cultural movement. Urban Indians are increasingly turning to plants as a way to bring nature into their homes, filling the gap left by a lack of green public spaces. “Pets are the new kids, and plants are the new pets,” says Siddhant Bhalinge, reflecting the growing affection for plants as part of the urban lifestyle.
Ugaoo is capitalizing on this shift, positioning itself as a market leader in India’s home gardening space. The brand has become synonymous with quality houseplants, garden accessories, and education for plant enthusiasts. Its innovative products, like the Sustee water meter that helps maintain proper moisture levels for plants, have added to the company’s reputation as a go-to resource for plant care.
As part of its shift towards content-driven marketing, Ugaoo’s brand film is more than just an announcement—it’s an extension of its evolving brand storytelling strategy. The company has made significant strides in using creative, authentic content to engage its growing community of plant lovers. Over the past six months, Ugaoo has achieved a 452.9% increase in social media engagement, with impressive reach on Instagram and Facebook, and its videos, including the founder’s story and farm tours, have garnered millions of views. The brand’s approach to founder-led content has helped deepen customer loyalty and foster a sense of connection with the Ugaoo community.
Through videos that offer behind-the-scenes insights into its operations and the passionate people behind the brand, Ugaoo is building trust with its audience. The company’s social media following of over 610,000 plant enthusiasts, coupled with over 60 million unique Instagram and Facebook accounts reached, demonstrates the effectiveness of its content strategy. Not only does this help in engaging existing customers, but it also attracts new plant lovers to the brand.
With the fresh capital from the Series A round, Ugaoo is set to expand its retail presence across the country. The company plans to open 100 retail stores by FY 2030, focusing on major urban centers. Ugaoo also intends to expand its product offerings, partnering with international plant suppliers to bring exotic plants and premium care products to the Indian market.
Ugaoo’s 25-acre farm in Talegaon, near Pune, is a key asset in maintaining the high quality and consistency of the plants it supplies. The farm is equipped with state-of-the-art greenhouses that ensure optimal growing conditions, helping Ugaoo stay ahead of the curve in terms of quality control.
In addition to plants and accessories, Ugaoo has built a strong reputation for its educational content, providing plant care tips, DIY gardening tutorials, and other resources to help customers become more knowledgeable plant parents. This focus on education and community building positions Ugaoo not just as a product provider, but as a lifestyle brand.
Looking ahead, Ugaoo is set to continue its journey of fostering a green revolution in urban India. The company’s success story is a testament to the growing demand for plants and sustainable living in urban spaces. Ugaoo’s commitment to quality products, customer education, and community building makes it a standout player in the home gardening market.
As Siddhant Bhalinge explains, “Our goal is to reimagine the D2C experience by making green living not just a trend, but a lifestyle that people embrace. With content at the heart of our strategy, we aim to inspire our customers to incorporate plants into their lives in a meaningful way.”
With 1 million orders already placed over the past three years and annual recurring revenue (ARR) surpassing INR 100 crores, Ugaoo is primed for even greater growth. Its combination of strong brand storytelling, innovative products, and focus on sustainability is setting the stage for a future where green living is a norm, not an exception.
The release of the Series A funding film is just the beginning of Ugaoo’s journey to becoming India’s leading brand for houseplants and urban gardening. As the company expands its reach, enhances its product offerings, and continues to build a strong community of plant enthusiasts, Ugaoo is paving the way for a greener, more sustainable future in urban living. Through its commitment to quality, creativity, and environmental responsibility, Ugaoo is inspiring a nation to embrace plants not just as décor, but as integral companions for a better, more mindful life
