On World Diabetes Day, Zydus Wellness, the brand behind India’s leading tabletop sweetener Sugar Free Gold+, unveiled its latest campaign, #TakeControlWithSugarFree. This initiative is designed to inspire people to embrace healthier lifestyles while raising awareness about diabetes management and prevention.
The campaign, built around the idea of empowering individuals to make informed health choices, encourages reducing sugar intake as a key step toward combating the growing prevalence of diabetes.
The campaign kicked off with a vibrant digital film that combines a catchy jingle with an important message. The film encourages viewers to take charge of their health by making small but meaningful adjustments to their daily habits. It emphasizes the simplicity and effectiveness of switching to Sugar Free Gold+ as an alternative to regular sugar, helping individuals lower their sugar consumption without compromising on taste.
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A standout feature of the campaign is the Sweetness Score Card, a tool developed by Zydus Wellness to help individuals assess their sugar consumption patterns. By offering tailored insights into daily habits, the tool empowers users to identify potential risks of pre-diabetes and take proactive measures to improve their overall health.
Pradeep S., Head of Marketing at Zydus Wellness, shared the brand’s vision for the campaign:
“Diabetes is a growing concern in India, and we aim to not only spread awareness but also equip people with the right tools and knowledge to lead healthier lives. Through #TakeControlWithSugarFree, we want to inspire individuals to make small changes, such as adopting Sugar Free Gold+ in their diet, that can have a big impact on their health.”
Sugar Free Gold+ has consistently been a trusted partner for individuals seeking healthier alternatives to sugar. The #TakeControlWithSugarFree campaign furthers this mission by addressing the challenges of diabetes prevention head-on and emphasizing the importance of moderation in sugar consumption.
Through this initiative, Zydus Wellness highlights that adopting manageable lifestyle changes—like substituting sugar with Sugar Free Gold+—can help reduce diabetes risks and support long-term health. The campaign’s educational approach aims to debunk myths surrounding diabetes and encourage a proactive mindset toward wellness.
As India faces a rising tide of diabetes cases, the campaign serves as a timely reminder that small, consistent choices can lead to significant health benefits. By focusing on awareness, prevention, and actionable steps, #TakeControlWithSugarFree aspires to help individuals embrace a balanced, diabetes-free life while enjoying the sweeter moments in a healthier way
