‘Shop like a Pro’
AI startup Perplexity has launched a new AI-powered shopping assistant where shoppers can both research and purchase products.
““It marks a big leap forward in how we serve our users — empowering seamless native actions right from an answer,” the company said in a blog post. “Shopping online just got 10x more easy and fun.”
Buy With Pro will allow users to check out the company’s website or app for select products from select merchants.
“Just save your shipping and billing information through our secure portal and select “Buy with Pro” to place your order. We’ll take care of the rest.”
If Buy With Pro is not available, Perplexity will direct the user to the merchant’s website to complete their purchase.
Additionally, Perplexity is also introducing Snap to Shop, a visual search tool that shows you relevant products when you take a photo of an item. It will make it easier to find what you’re looking for, even if you don’t have a specific name or product description.
The company’s discovery experience is powered by integrations with platforms like Shopify, according to the post.
“When you ask Perplexity a shopping question, you’ll still get the precise, objective answers you expect, plus easy-to-read product cards showing the most relevant items, along with key details presented in a simple, visual format,” it said. “These cards aren’t sponsored — they’re unbiased recommendations, tailored to your search by our AI.”
Users will reportedly get free shipping on all Buy With Pro orders as a token of gratitude for shopping with Perplexity.
