Samsung India, one of the leading names in consumer electronics, has added another feather to its cap by bagging two bronze awards at the prestigious Clio Sports Awards 2024. The recognition came for its inspiring campaign film, ‘India Cheers Neeraj’, which celebrated the extraordinary journey of javelin thrower and two-time Olympic medalist Neeraj Chopra.
The awards were secured in two critical categories—Direction and Editing—acknowledging the creative finesse and storytelling excellence of the campaign. Through this film, Samsung India paid tribute to Neeraj Chopra’s relentless determination and ability to overcome challenges, inspiring millions across the nation.
The ‘India Cheers Neeraj’ campaign showcased Neeraj’s perseverance and his commitment to achieving greatness. The film highlighted his journey as an athlete who continues to push boundaries, embodying the spirit of resilience—a value that Samsung also stands for.
The campaign resonated with fans across the country, encouraging them to send their good wishes to Neeraj as he prepared for new milestones in the world of sports. This emotional connection helped amplify the campaign’s impact, making it a tribute not just to an individual athlete but also to the indomitable human spirit.
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Aditya Babbar, Vice President, MX Business at Samsung India, expressed his pride in the recognition, saying, “Winning at the Clio Sports Awards is a testament to our commitment to creating inspiring stories. ‘India Cheers Neeraj’ is more than a campaign; it’s a celebration of resilience and determination—values that are central to both Neeraj and Samsung. This win motivates us to continue pushing creative boundaries and using technology to inspire and empower people worldwide.”
Established in 2014, the Clio Sports Awards celebrate exceptional creativity in sports marketing and advertising. Each year, industry leaders from agencies, brands, and sports teams come together to honor groundbreaking campaigns that set new benchmarks for innovation, storytelling, and connection within the sports ecosystem.
The ‘India Cheers Neeraj’ film was more than a narrative; it also served as a showcase for Samsung’s cutting-edge technology. The Galaxy Z Fold6 smartphone played a starring role, highlighting advanced features like Galaxy AI Interpreter and Note Assist, which empower users by simplifying communication and boosting productivity. This integration of technology into the story underscored Samsung’s vision of innovation enhancing everyday lives.
Samsung India ensured the campaign reached a wide audience by leveraging diverse platforms. The initiative spanned digital and social media, Samsung’s CRM and Members App, and offline channels through Samsung Experience Consultants (SECs) and channel partners. This multi-pronged approach helped amplify the campaign’s reach, making it a true celebration of Neeraj’s inspiring journey.
Samsung India’s victory at the Clio Sports Awards cements its position as a pioneer in sports marketing. The ‘India Cheers Neeraj’ campaign not only celebrated an exceptional athlete but also reinforced the power of storytelling in connecting brands with audiences.
As Samsung continues to merge creativity with cutting-edge technology, its campaigns serve as a reminder of the impact that meaningful narratives can have in inspiring people and driving change.
