Sabala Millets, the latest venture by the Ramoji Group, has made a captivating entry into the market with its first brand film.
Centered on the theme of millets as a vital source of strength and vitality, the film underscores Sabala’s mission to make these ancient grains a staple in modern diets, one meal at a time.
This visual narrative sheds light on the versatility of Sabala’s millet-based products, showing how they seamlessly integrate into the lives of individuals across different age groups and lifestyles. Whether it’s school-going kids, health-conscious professionals, or elderly individuals looking for wholesome options, Sabala Millets promises to cater to everyone’s nutritional needs, no matter where they are.
Sahari Cherukuri, the visionary director of Sabala Millets, shared her thoughts on the film, stating, “Our brand film is more than a showcase of products; it’s a celebration of the joy and nourishment that millets bring to everyday meals. With this story, we aim to inspire a return to healthier eating habits with Sabala Millets at the heart of it.”
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The film strikes a perfect balance between paying homage to India’s rich culinary heritage and embracing its contemporary food culture. It highlights how Sabala Millets transforms simple meals into moments of fulfillment and wellness, appealing to a generation that values both tradition and health.
In its journey to bring this vision to life, Sabala Millets partnered with Ants Digital, a creative communications agency with a presence in Gurgaon and Hyderabad. Reflecting on the collaboration, Sanjay Arora, CEO of Ants Digital, remarked, “Creating this brand film for Sabala Millets has been an enriching experience. It’s a powerful story of nutrition, resilience, and tradition, which reflects the core values of the brand. We’re thrilled to have been part of this effort to promote millets as a force for good in today’s world.”
The brand film, now live on Sabala Millets’ social media platforms, takes viewers on a vibrant journey, portraying millets as a transformative ingredient for meals that nourish both body and soul. By focusing on inclusivity and simplicity, the film resonates with a diverse audience, encouraging them to rediscover the power of millets in their daily lives.
With this launch, Sabala Millets is not just introducing a range of millet-based foods but also sparking a movement towards healthier eating habits rooted in India’s traditional grains.
