The excitement is building as the Hockey India League (HIL) gears up for its grand return with the 2024-25 season, kicking off on December 28 in Rourkela.
To amplify the anticipation, HIL has launched an inspiring new campaign, “Hockey Ka Jashn” (Celebration of Hockey), aimed at transforming the sport into a nationwide festival of unity and joy.
After a seven-year hiatus, HIL is making a powerful comeback, bringing together exceptional domestic and international players. The league’s new campaign seeks to reignite India’s love for hockey, taking the sport’s vibrant spirit to communities far and wide through an ambitious Jashn Tour.
The Jashn Tour is a key highlight of the campaign, designed to bridge the gap between players and fans. Athletes will embark on a multi-city journey, engaging with local communities, hosting interactive events, and spreading the thrill of hockey. This initiative reflects HIL’s commitment to making hockey accessible and relatable, celebrating its heritage as India’s beloved sport.
The campaign celebrates hockey not just as a game but as a cultural phenomenon that unites people across regions, backgrounds, and age groups. By focusing on inclusivity and community engagement, Hockey Ka Jashn is poised to deepen the connection between the sport and its loyal supporters while inspiring a new generation of fans.
Dr. Dilip Tirkey, Chairperson of the HIL Governing Committee, shared his enthusiasm, stating, “Hockey Ka Jashn embodies the very soul of the Hockey India League. It’s more than just matches; it’s about bringing people together through the love of hockey. We’re thrilled to kick off this campaign and showcase the incredible talent and energy the league offers. This season promises to be a celebration like no other.”
Adding to this sentiment, Shri Bhola Nath Singh, another key member of the HIL Governing Committee, emphasized, “Hockey has always been a source of pride for India. Through this campaign, we aim to amplify its reach and make it a true national celebration. With fans rallying behind their favorite teams, we’re determined to make this season unforgettable.”
With its tagline positioning hockey as India’s “Asli Game” (real game), the campaign aims to honor the sport’s historical significance while presenting it as a modern and exhilarating experience. The combination of world-class matches, vibrant fan participation, and community-driven events ensures that this season will set a benchmark for Indian sports leagues.
As the countdown begins, the Hockey Ka Jashn campaign is a rallying call for fans across the country to embrace the joy of hockey and make the upcoming league a true festival of the sport.
