Kuku FM, India’s leading audio storytelling platform, has announced an exciting collaboration with acclaimed actor Dulquer Salmaan as its brand ambassador for South India.
This partnership seeks to elevate storytelling by bringing regional tales, audiobooks, and inspiring content to millions of listeners across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, and Telangana.
Known for his impactful roles and a deep connection with Southern audiences, Dulquer Salmaan embodies the essence of Kuku FM’s mission—bridging tradition and innovation in storytelling. Through this campaign, Kuku FM is set to highlight the cultural richness of South India while making its stories more accessible to the modern listener.
In the campaign’s newly launched TV commercial, Dulquer reminisces about the comforting tales his grandmother would share, evoking nostalgia while emphasizing the timeless power of storytelling. “Kuku FM is opening a gateway for listeners to explore a world of stories that entertain and inspire. I’m thrilled to be part of this movement that celebrates the art of storytelling in today’s digital era,” Dulquer shared.
Kuku FM’s campaign will roll out in phases, starting with an engaging social media launch followed by appearances on television, OTT platforms, and offline channels. The TVC, initially produced in Tamil and Malayalam, has been dubbed into Kannada, Telugu, and Hindi to resonate with audiences across the country.
With content spanning eight languages and a diverse range of genres, Kuku FM is redefining how India consumes stories. The platform is dedicated to entertaining, educating, and inspiring its audience, making storytelling a personal experience that transcends cultural and linguistic boundaries.
Southern India has become a crucial market for Kuku FM, with over 1 million active monthly subscribers from the region, contributing to 35% of the platform’s total engagement. The demand for content in Southern languages has skyrocketed, resulting in a fivefold increase in new subscribers over the past year.
“This partnership marks an important step in our journey to celebrate and modernize storytelling. South India’s vibrant culture and languages offer a treasure trove of stories, and Dulquer’s unparalleled charisma makes him the perfect ambassador for this campaign,” said Lal Chand Bisu, Co-Founder and CEO of Kuku FM.
Dulquer’s influence, which spans cinema and the digital world, aligns seamlessly with Kuku FM’s vision of preserving traditional storytelling while reimagining it for today’s tech-savvy generation. “Storytelling is more than just entertainment—it’s about connecting people, passing down values, and sparking imagination. Kuku FM’s innovative approach is making this art form relevant for today’s audiences while honoring its legacy,” Dulquer remarked.
This collaboration is a testament to Kuku FM’s commitment to making storytelling a shared cultural experience. With a vast library of content and a focus on regional narratives, the platform invites listeners to explore, learn, and grow through stories that resonate deeply with their roots.
As the campaign unfolds, Kuku FM and Dulquer Salmaan promise to create a transformative journey that brings people closer to the magic of storytelling, ensuring its place in the hearts of generations to come