Fevicol’s iconic 2019 jingle has made an unexpected comeback on social media, going viral on Instagram reels.
Originating as part of a campaign that featured a cross-generational sofa, Fevicol’s original ad emphasized the strength and endurance of Fevicol in the UP dialect, demonstrating how the sofa persevered across decades and witnessed important milestones across the families’ lives.
Watch the Ad Below:
“Sofa” goes Viral on Social Media:
Today, the catchy and irresistible jingle is used with nostalgic remembrance, bringing much-needed resurgence of energy in the digital landscape. Over 1,000 Instagram reel shave been created using this track and have garnered millions of views, quickly becoming a viral sensation.
In an age of rapidly changing digital trends, the resurgence of this catchy jingle proves the timeless and transformative appeal of advertising. While it began as a simple ad spot about a family’s generational sofa, it has now been transformed into a meme that resonates with modern-day audiences.
Here are some reels which use Fevicol’s iconic “Sofa” jingle:
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Fecivol’s 90-second ad was created by Ogilvy and directed by Prasoon Pandey. Its creative team consisted of Piyush Pandey, Amitabh Agnihotri and Karunasagar Sridharan.
