The National Payments Corporation of India (NPCI) is redefining how India commutes with its latest campaign, RuPay On-The-Go.
Designed to promote the RuPay National Common Mobility Card (NCMC), this initiative emphasizes its convenience, speed, and efficiency, making it the preferred transit payment choice for modern commuters.
RuPay NCMC addresses the longstanding complexities of transit ticketing in India. Its unified and interoperable design integrates payments for metros, buses, tolls, parking, and even retail transactions, creating a hassle-free experience for users. With a stored value function, the card enables quick offline transactions, ensuring uninterrupted travel even in areas with no internet connectivity.
This innovative payment solution is already operational across India’s leading transit networks, including metros in Mumbai, Delhi, Bengaluru, Chennai, Ahmedabad, and Kanpur. Additionally, bus services in cities such as Mumbai (B.E.S.T), Guwahati, Jammu, Srinagar, and Himachal Pradesh also accept RuPay NCMC, demonstrating its versatility and wide adoption.
RuPay On-The-Go positions the NCMC as a lifestyle enabler for today’s fast-paced world. By streamlining multimodal travel payments, the card caters to the needs of individuals who prioritize efficiency and time management. Its contactless feature reinforces the ease of use, while its dual functionality as a transit and retail payment tool makes it indispensable for commuters.
The campaign’s creative approach resonates with dynamic individuals, promoting the RuPay NCMC as more than just a payment card—it’s a symbol of modern convenience. Whether it’s a daily metro ride, a bus journey, or quick shopping, the card empowers users to move seamlessly through their day.
Kunal Kalawatia, Chief of Products at NPCI, highlights the transformative potential of RuPay NCMC:
“RuPay On-The-Go is not just about payments; it’s about enhancing lives. By providing a quick, contactless, and reliable transit payment solution, we aim to make daily commutes smoother for millions of Indians. This campaign reflects our vision to create a truly interconnected public transportation system across the country.”
Obtaining a RuPay NCMC card is simple. Commuters can visit participating banks, metro stations, or designated transport offices to secure their card and unlock a seamless travel experience.
- Interoperability: One card for metros, buses, tolls, and retail.
- Offline Transactions: Ensures swift payments even without internet connectivity.
- Contactless Technology: Enhances convenience for on-the-go lifestyles.
- Widespread Adoption: Accepted across leading transit systems in India.
As India’s cities grow and public transportation becomes increasingly vital, solutions like RuPay NCMC are essential. By addressing the everyday challenges of transit payments, NPCI’s RuPay On-The-Go campaign is paving the way for a smarter, more connected future.
Experience the ease and efficiency of RuPay NCMC—your ideal companion for a seamless commute