Rupa Footline, the exclusive socks brand for men, women and kids from Rupa & Company Limited, has launched a new identity alongside a dynamic campaign that is set to redefine the accessory category.
With its bold new tagline “Pahen Liya to Pahen Liya”, the campaign brings a vibrant attitude and the promise of unparalleled comfort for every step in life. In a segment where established brands are rare, Rupa Footline seeks to craft a fresh narrative that appeals directly to the industry’s increasingly youthful audience. Its campaign is a call to action for individuals to take on the world and make their mark with both confidence and comfort.
The campaign’s uniqueness lies in its storytelling, which captures how people navigate various complex situations in life with their socks on. Whether you’re taking a power walk or relaxing on the beach or preparing for a wedding ceremony, Rupa Footline’s socks ensures that wearers are ready for anything, championing a lifestyle of confidence.
“Once On, Always On, kyunki, Pahen Liya…To Pahen Liya!” they announced.
Speaking about the brand’s transformation, Vikash Agarwal, Director of Rupa & Company Limited, said: “Modern consumers seek more than just products—they want brands that align with their attitude, offering style with substance and a touch of fun to everyday life. Our new campaign for Rupa Footline celebrates this ethos with a mix of quirkiness and entertainment. With a bold, international logo and trendy new designs in solids, stripes, geometric patterns, and prints, we believe Rupa Footline will be a hit among the youth.”
Additionally, Rupa Footline has participated in the joy of the winter season by announcing several comfortable new socks for users.
“Keep little toes cozy and stylish with our winter-ready kids’ socks. Perfect for all their chilly adventures!” they wrote.
View this post on Instagram
