This Christmas, BigBasket is spreading festive cheer in a fresh and heartwarming way with its new campaign, ‘XL-Mas’, in collaboration with creative agency Talented and Puff Productions.
The campaign features a touching new Christmas film, ‘Judy the Star’, which tells the story of an elderly couple whose quiet holiday celebration turns into a moment of shared joy, all thanks to a small mistake, a BigBasket delivery executive, and a broken phone.
Building on their successful partnership from the Children’s Day campaign, Talented and Puff Productions bring an authentic and refreshing portrayal of Christmas to the screen. ‘Judy the Star’ captures the essence of an Indian Christmas, showcasing a celebration that feels real and unfiltered. The film portrays how an accidental delivery leads to an unexpected wave of Christmas spirit that spreads through the couple’s neighborhood.
Raagaleena Sripada, the Marketing Head at BigBasket, explained the campaign’s core message: “We wanted to show how easy and joyful celebrating Christmas can be with BigBasket. From Christmas trees and decorations to cakes, cookies, toys, and electronics – everything you need for the season can be delivered to your doorstep in just 10 minutes. The campaign also emphasizes the spirit of giving, which is the heart of Christmas, reminding us that the season is about sharing joy and kindness.”
The film’s creators, Leena Gupta and Aakash Desai from Talented, shared their thoughts on bringing a genuine Indian Christmas to life. “In many Christmas advertisements, we often see the same imagery of Santa Claus and reindeer. We wanted to showcase a more authentic version of Christmas, one that resonates with Indian audiences. By focusing on an elderly couple, who are usually underrepresented in advertisements, we were able to tell a heartwarming and relatable story of Christmas,” said Gupta and Desai.
Deepak Thomas, the director of ‘Judy the Star’, reflected on the creative journey, saying, “It’s not every day that a wrong order turns into a heartwarming moment. What started as a simple mistake turns into a magical experience for the elderly couple and their neighbors. Filming Judy and the BigBasket delivery executive was a delightful experience, especially as we navigated the vibrant bylanes of Bandra to light up the neighborhood with Christmas joy.”
BigBasket’s ‘XL-Mas’ campaign captures the joy of Christmas with its unique mix of convenience, generosity, and an Indian touch. The campaign highlights BigBasket’s ability to bring everything you need for the season, from decorations to gifts, right to your doorstep in minutes. Whether it’s decking out your home or finding the perfect present, BigBasket ensures that Christmas is not only easier but also brighter and more memorable for families across India.
This holiday season, BigBasket is not just making Christmas bigger; it’s also making it more meaningful by showcasing the true spirit of the season—sharing joy, connecting with loved ones, and spreading kindness.
