This New Year, BHIM (Bharat Interface for Money) is spreading joy and hope by joining hands with CRY (Child Rights and You) to launch the heartwarming ‘Gift Happiness’ campaign.
Through this initiative, the National Payments Corporation of India (NPCI) BHIM Services Limited (NBSL) aims to fulfill the wishes of underprivileged children across the country, making their New Year truly special.
Running from December 16 to 31, 2024, the campaign transforms routine transactions on the BHIM app into a meaningful act of kindness. Every payment made during this period contributes to bringing joy to children in need, ensuring that users can give back to the community without stepping outside their daily routines.
The ‘Gift Happiness’ campaign encapsulates the spirit of the New Year—fresh starts, hope, and spreading happiness. It invites users of the BHIM app to play an active role in changing lives simply by continuing their everyday payment activities. Whether it’s settling bills, transferring money, or shopping online, each transaction becomes an opportunity to bring a smile to a child’s face.
Rahul Handa, Chief Business Officer of NBSL, shared, “The New Year symbolizes hope, joy, and new opportunities. With the ‘Gift Happiness’ campaign, we’re enabling our users to contribute to a brighter future for underprivileged children. Every transaction on the BHIM app becomes a step toward fulfilling their dreams, and we’re proud to make our platform a bridge for spreading happiness.”
The partnership with CRY further strengthens the campaign’s impact, ensuring that every contribution made through the BHIM app reaches children in need. CRY, known for its dedicated efforts to uplift underprivileged children, ensures transparency and effectiveness in channeling these contributions toward fulfilling children’s wishes.
Kreeanne Rabadi, Regional Director (West) at CRY, expressed her thoughts: “Collaborating with BHIM for the ‘Gift Happiness’ campaign is a step toward creating a better future for children. Every small act of kindness contributes to the bigger picture of a world where every child feels valued and cared for.”
By participating in this initiative, BHIM app users can seamlessly contribute to a noble cause. The campaign not only enhances the lives of children but also adds a sense of purpose to everyday financial transactions. With its user-friendly interface and reliable services, the BHIM app makes it easy for people to give back to society during the festive season.
The ‘Gift Happiness’ campaign is a reminder that even small acts can create a big impact. By simply using the BHIM app this holiday season, users can play a role in bringing cheer to countless children. As we step into 2025, this initiative reinforces the importance of giving back and starting the New Year with compassion and gratitude.
Join BHIM and CRY in this journey of joy and make this New Year unforgettable for children across the country. With each transaction, you’re not just making a payment—you’re creating a moment of happiness