IDFC FIRST Bank has done it again.
Launching the first-of-its-kind AI-powered holographic digital avatar of its brand ambassador, Amitabh Bachchan, the bank has set a new benchmark in customer service and digital innovation.
Customers can now engage with Mr Bachchan’s digital avatar to get valuable information about IDFC FIRST Bank’s products and services, including Zero Fee Banking, Mobile Banking, Monthly Interest Credits, and, of course, their innovative Current Account BRAVO feature.
As the first-ever brand ambassador of IDFC FIRST Bank, Mr Bachchan is perfectly positioned to reveal in-depth knowledge of its numerous offerings to fans and customers, giving his digital avatar an even more realistic edge.
But how does it work?
A key feature of the Holographic Extended Reality (HXR) device is touch capability, allowing users to interact directly with the digital avatar. The content of the device has been painstakingly scripted to ensure both accuracy and engagement, offering personalized assistance and an immersive service experience to customers.\
Combining innovative excellence with uncontestable star power, this revolutionary technology will redefine the banking experience for customers. This dynamic new move highlights IDFC FIRST Bank’s unwavering commitment to its digital-first philosophy as well as its innovation-led customer-centric approach.
IDFC FIRST Bank has already deployed its first such AI-powered device in their Juhu branch in Mumbai, and aims to deploy similar devices across other strategic locations nationwide. The bank also plans to integrate additional product offerings in subsequent phases in the future, expanding their service options still further for customers.
