As the New Year looms, boAt, India’s favorite audio and wearables brand, is turning the season of resolutions into a laugh riot with its latest campaign, Crazy-lution. Featuring popular comedian Samay Raina, the campaign takes a hilarious jab at the all-too-familiar struggle of sticking to New Year’s goals.
The campaign video showcases Samay’s trademark humor as he quips, “Samay badal gaya, ab motivation nahi,” playfully highlighting how resolutions often fizzle out as quickly as they’re made. Enter boAt’s fictional smartwatch—an exaggerated and comical gadget designed to tackle every resolution-breaking moment:
- ChaatGPT: Your imaginary partner for curating the spiciest, most indulgent food fantasies.
- Calorie Roast: A cheeky reminder that mocks your festive binge choices.
- Step Count: A playful nudge to turn your ambitious plans into small, manageable steps.
- Long Battery Life: A tongue-in-cheek assurance that at least this won’t give up when you do!
“At boAt, we enjoy combining tech innovation with a touch of humor,” said a company spokesperson. “The Crazy-lution campaign pokes fun at the New Year frenzy, reminding everyone to laugh at their resolution mishaps while embracing progress, no matter how small.”
Through relatable moments of failed fitness goals and overindulgence, the video connects with audiences who’ve been through the same struggles. Samay Raina’s comedic timing adds an extra spark, making the campaign a must-watch as we enter 2025.
Whether it’s skipping workouts or indulging in too many sweets, boAt’s playful smartwatch in the Crazy-lution campaign offers a lighthearted take on navigating resolutions. While it’s all in good fun, the campaign leaves viewers smiling and ready to face the New Year—samosa in hand.
