February 20, 2025
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#AgencyDissect: Gozoop

1. Who are we?

We’re Gozoop,  an independent marketing agency. A tribe of forward-thinkers and creators, passionate about reshaping how brands connect with the world. Storytelling is at the core of everything we do, but we don’t just tell stories we craft experiences. With a platform-agnostic, digital-first approach, we design strategies that not only follow trends but also create them. Our mantra is simple: #BreakTheBox. This mindset drives us to push boundaries, innovate fearlessly, and deliver impactful solutions for the brands we partner with. We believe in winning together with our clients, our team, and our ideas. We don’t just market brands, we make them memorable.

2. What does the agency do?

We are an award-winning independent marketing agency offering end-to-end solutions through our five verticals: GZ Creative Digital, HAWK (Gozoop Group), GZ Studios, GZ Pure, and GZ Vicara. With a bold “#BreakTheBox” approach and over 300 + marketers, Gozoop blends creativity, technology, and strategy to drive brand success across India and the Middle East. Our expertise spans creative campaigns, online reputation management, high-quality content production, media planning, and strategic public relations. We have partnered with renowned brands like Hero Honda, Dell, DBS Bank, Tim Hortons, Godrej Properties, and Oppo to deliver impactful and award-winning work.

3. What is the size and the strength of the company?

Established in 2008 with just two dreamers, today Gozoop is a thriving family of 300+ innovators, creators, and disruptors across India and the Middle East. We’re not just a team; we’re a movement fueled by our bold #BreakTheBox mindset. From crafting unforgettable campaigns to setting industry standards, our people are at the heart of everything we do. Together, we merge creativity, strategy, and technology to help brands win big while rewriting the rules of marketing. At Gozoop, we’re not just growing, we’re shaping the future.

4. What are the various services that your agency caters to?

We don’t just follow trends, we create solutions. We’re problem solvers, driven by a culture that celebrates collaboration, creativity, and human connection. We bring together the best of strategic thinking media, creative, content, influencers, and data to craft holistic, customized solutions that make an impact.

Our services include:

  • Creative Communication 
  • Campaign Planning & Execution
  • Digital Marketing 
  • Brand Reputation Management (BRM/ORM)
  • Production (Brand Films & Content)
  • Influencer Marketing 
  • Media Planning & Buying 
  • Performance Marketing 
  • Brand Identity & Positioning 
  • Brand Strategy 
  • SEO (Online & In-app)
  • Tech – Website & Apps

5. Some notable clients and campaigns you’ve worked on?

  • LOVE DEPOT

THE PLEASURE IS ALL YOURS! 

India’s largest pleasure store celebrates 2 years.  

We kicked off the campaign with a bang by releasing a 30-45 second video featuring the metaphor aka the pressure cooker, from the lighting of the stove to the release of steam from the cooker, symbolizing the journey to orgasm.

The hyper-stylized video uses steamy cooking metaphors to normalize pleasure, blending evocative music and lyrics to bring the message to life: pleasure is as natural as cooking a meal and Love Depot has been the proud enablers of Steamy Satisfaction in Indian homes for the last 2 years. Because Love Depot knows that the pleasure is all yours. It always has been.

The Love Depot campaign achieved exceptional results, leaving a strong imprint across digital platforms.

  • Impressions: A total of 1,089,058 impressions were generated across various channels, showcasing the campaign’s extensive visibility.
  • Reach: The campaign effectively reached 647,991 unique users, significantly enhancing brand awareness.
  • Engagement: With 21,521 interactions across Twitter, Instagram, Facebook, and LinkedIn, the campaign successfully fostered meaningful connections with diverse audiences.

Link to the film:

https://www.instagram.com/reel/C_NyVDLIVrZ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== 

  • Liva’s – ‘Feel It All’ campaign.

Liva’s ‘Feel It All’ Campaign: Elevating Everyday Comfort

Liva, a brand known for its natural-origin fabrics, launched its latest campaign, Feel It All, inviting consumers to reconnect with the joy of wearing comfortable, high-quality fabrics. The campaign was crafted by the creative minds at Gozoop, with a strong use of digital strategy, including platforms like YouTube Shorts and Instagram, to highlight the unique features of Liva fabrics.

The campaign that garnered around 1.8k views beautifully merges tactile sensations with emotional moments, showing how garments made with Liva fabrics bring comfort and joy to life. It emphasizes that what we wear should not just look good but also feel incredible, making every moment more enriching.

Link to the film : https://www.instagram.com/livafashionin/reel/DBlDu8YyV0C/

  • When Swiggy Instamart delivered keys in Bengaluru to Godrej Properties’ Greenverse

#HomesDelivered: Real Estate Meets Grocery Shopping

Godrej Properties Limited partnership with Swiggy Instamart for the #HomesDelivered campaign, conceptualized by Gozoop Group. Branded ‘Keys to the Greenverse’ were delivered with groceries to over 10,000 households in Bengaluru, creating curiosity and driving users to explore the Godrej Woodscape microsite via QR codes.

With hyperlocal targeting and influencer engagement, including comedian Kenny Sebastian, the campaign trended on X (formerly Twitter) during the T20 World Cup. This phygital strategy blended everyday moments with digital innovation, creating a buzz in real estate marketing.

The campaign achieved remarkable results, garnering 20 million impressions across digital platforms and driving #HomesDelivered to trend on X for hours, even during a T20 World Cup match. It significantly boosted site visits to Godrej Woodscapes, with many visitors citing the campaign as their reason for exploring the property. Digital channels played a pivotal role, contributing 50% of the total sales through a targeted strategy. Additionally, hyperlocal targeting ensured heightened interest and engagement in the Whitefield area, making the campaign a resounding success.

Link to the film : 

https://www.instagram.com/reel/C8q2hP6hvQF/?utm_source=ig_web_copy_link

6. What makes your agency stand out from the rest?

At Gozoop, we’re not just building an agency; we’re crafting India’s own independent network, a bold and unapologetic dream rooted in homegrown values and global aspirations. While many of our competitors have chosen to align with global networks or are actively courting acquisitions, we’ve taken the road less traveled. Our independence isn’t just a badge of honor; it’s our superpower fueling unrestrained creativity, agile decision-making, and strategies that genuinely put our clients first. We’re here to show the world what an Indian agency can achieve when it charts its own course. Also #BreakTheBox is our exclusive interview series, capturing insights from thought leaders, future-ready marketers, growth hackers, fearless entrepreneurs, and creative geniuses who aren’t just thinking outside the box—they’re breaking it. Over the last nine months, we’ve interviewed 21+ top Indian marketers, CEOs, and entrepreneurs, showcasing perspectives that inspire and ignite change.  Some of the guests who we have featured so far are  Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance;  Amit Govind, Head of Social Media and Internal Communications, Tata Consultancy Services; M V S Murthy ( MVS ), CMO of Federal Bank; Kiran Giradkar, Group Chief Marketing Officer of BN Group and many more.

7. What has been the biggest hurdle in your agency?

 We believe in hiring hearts before hands. For us, character comes first. Skills can always be sharpened, but values are the bedrock of a thriving team. In an industry that often prioritizes resumes over relationships, we’ve chosen to focus on building a tribe of principled professionals who not only excel at what they do but also embody the spirit of collaboration, empathy, and innovation. Finding such rare gems can be challenging, but it’s a challenge we embrace wholeheartedly. After all, when values lead the way, talent follows, and together, they create magic. It’s not just about finding the right people; it’s about creating an environment where great values and great talent thrive together, and that has been both a challenge and our proudest achievement.

8. What are some of the key future goals or projects that the agency is working towards?

Our future goals focus on strengthening our holistic solutions across digital communication, branding, media, production, and online reputation management. We are consolidating with independent advertising networks like GZ Pure with Puretech, HAWK (Gozoop Group) for ORM, GZ Vicara for PR, Bhatia Labs for SEO, Dot Media – influencer management to build a more integrated ecosystem. Our expansion plans also include entering international markets, all while continuing to lead through our strengths in the evolving digital space. 

Our agency is committed to producing award-winning work and delivering impactful campaigns that align with our clients’ business objectives. Aiming to drive innovation and craft creative brand experiences, we strive to set new benchmarks in the industry with every project. Two of our most anticipated campaigns include the Great Indian Pleasure Fest (GIPF) for Love Depot, which is designed to drive sales and redefine perceptions in its category, and the Simply Fresh Launch for the BN Group, where we aim to seamlessly blend creativity and strategy to elevate brand visibility and market impact. These initiatives reflect our dedication to delivering exceptional results, pushing creative boundaries, and ensuring measurable success for our clients.

9. How has the company culture affected overall performance?

We call it Return on Culture, and it’s our secret sauce. It’s not something you can measure on a spreadsheet, but it’s undeniably felt in everything we do. This intangible essence fuels our team’s passion and loyalty, with many Gozoopers spending over 10, 12, even 15 years growing alongside us. It’s also reflected in the trust of our clients, many of whom have been partnering with us for a decade. We believe culture isn’t just about creating a great workplace, it’s about creating a shared purpose. By giving our team opportunities to evolve, innovate and lead, we ensure that everyone at Gozoop has the chance to leave their mark. This culture of collaboration and growth keeps us ahead of the curve, proving that when you invest in people, extraordinary things happen.

10. What roles is the agency hiring for and how to reach out?

We’re always hungry for great talent across all agency functions. If you think you’re exceptional at what you do and just can’t imagine a world where you’re not breaking the box in your everyday work then write to us on career@gozoop.com