Bangalore, 20 January, 2025: mPokket, one of India’s leading digital lending platforms, has launched a powerful new ad campaign that brings to life stories of financial resilience and hope. Through a series of relatable films, the campaign highlights mPokket’s pivotal role in empowering young Indians to overcome sudden financial challenges and achieve increased financial strength.
The four digital ads under the banner “Powering financial freedom” showcase real-life scenarios where timely financial support has transformed lives. Whether it’s a student securing resources for involuntary expenses, or an individual standing by loved ones during emergencies, these stories reflect the profound impact of mPokket’s accessible and reliable credit solutions.
Sharing his thoughts on the campaign, Gaurav Jalan, Founder and CEO of mPokket said “At mPokket, our mission has always been to address the immediate financial needs of young Indians. These ads capture the essence of how timely access to credit can make a significant difference in moments of urgency. This campaign reflects our commitment to being a reliable partner for India’s youth, providing them with the financial flexibility they need to seize opportunities and navigate challenges.”
Each film in the campaign captures the essence of everyday aspirations and struggles faced by young individuals. By illustrating moments of immediate financial need, the ads subtly yet effectively emphasize mPokket’s role as a dependable partner, providing the financial flexibility needed during critical times.
Since its launch in 2016, mPokket has become a trusted platform for millions of young Indians, offering quick and convenient access to personal loans. With over 50 million registered users, mPokket has positioned itself as a catalyst for financial inclusion, bridging gaps and creating opportunities for India’s youth.
The campaign has been rolled out across mPokket’s social media platforms and YouTube, drawing widespread attention for its emotional depth and relatability. Partnering with Google, the platform has amplified its message to reach a broader audience, showcasing the transformative power of timely credit in shaping lives and futures.
As mPokket continues its journey, the brand remains steadfast in its mission to empower young Indians, ensuring that financial independence is just a click away for millions more. This campaign is not just about financial solutions—it’s about celebrating the resilience and aspirations of a generation poised to shape India’s future.
Here are the links to the ads:
