Maruti Suzuki India Limited, one of the country’s most trusted automotive brands, has launched an electrifying new campaign, “More Power to Your Play,” for its best-selling compact SUV, the Brezza.
Featuring Bollywood sensation Kartik Aaryan as its brand ambassador, the campaign celebrates the adventurous and authentic lifestyles of India’s young and dynamic generation.
The Maruti Suzuki Brezza has cemented its place as India’s most popular compact SUV, achieving over 12 lakh sales to date. Renowned for its cutting-edge design, innovative features, and powerful performance, the Brezza is powered by the advanced K-series 1.5L Dual Jet, Dual VVT engine with Progressive Smart Hybrid Technology. It offers an unmatched combination of efficiency and exhilaration, making it a favorite among young drivers with a thirst for adventure.
Kartik Aaryan’s addition to the campaign brings a fresh and relatable energy, perfectly aligning with the Brezza’s persona as a car built for bold explorers and urban trendsetters. The campaign captures the Brezza in a variety of stunning settings, from the bustling streets of India’s cities to serene, rugged landscapes—highlighting its versatility as the ideal companion for every journey.
The “More Power to Your Play” campaign is designed to resonate with India’s next-gen drivers, who prioritize individuality and freedom. Maruti Suzuki’s Senior Executive Officer for Marketing & Sales, Partho Banerjee, explained, “Brezza is more than a car; it’s a statement for those who live multifaceted lifestyles. Kartik Aaryan embodies the youthful and vibrant personality we want to celebrate through this campaign. With Brezza, we’re empowering customers to experience a vehicle that complements their unique journeys, whether in the city or beyond.”
Banerjee also emphasized Brezza’s market dominance and appeal, noting that over 36% of its buyers are first-time car owners—a testament to its ability to attract young, ambitious individuals looking for a perfect blend of reliability and sophistication.
Bollywood star Kartik Aaryan shared his excitement about representing the Brezza, saying, “The Brezza is a reflection of how today’s youth want to live—free, unapologetic, and adventurous. What I love about the campaign is how it captures this vibrant spirit while showcasing the SUV’s amazing features. From the powerful engine to innovations like the HUD display, 360-view camera, and electric sunroof, Brezza is designed for those who want the best of everything in their lives.”
The Brezza offers a host of features that cater to modern-day drivers:
- Next-generation performance with a 1.5L Dual Jet engine and Progressive Smart Hybrid Technology.
- Advanced transmission options, including a 6-speed automatic with paddle shifters and a 5-speed manual.
- Premium tech upgrades, such as a Head-Up Display (HUD), a 360-degree view camera, and the SmartPlay Pro+ infotainment system.
- Seamless connectivity with over 40 connected features for enhanced convenience.
- Electric sunroof, adding a luxurious touch to every ride.
The “More Power to Your Play” campaign will be rolled out across multiple platforms, including television, social media, digital, and outdoor media. With visually captivating content and high-energy storytelling, the campaign encapsulates the bold, stylish identity of the Brezza and its appeal to India’s aspirational youth.
Whether conquering city streets or embarking on offbeat adventures, the Maruti Suzuki Brezza and its “More Power to Your Play” campaign promise to fuel the dreams and lifestyles of today’s generation.