Etude, the globally loved K-beauty makeup brand, has officially expanded its quick-commerce presence with Zepto, bringing its playful and colorful cosmetics to customers with ultra-fast delivery. As of February 6th, Etude products are now available on Zepto, allowing beauty enthusiasts across India to shop their favorite K-beauty essentials from the comfort of their homes—delivered in just 10 minutes.
Zepto features a diverse range of Etude’s best-selling products across key makeup categories, including face, lip, and eye. Just in time for Valentine’s Day, this collaboration ensures last-minute beauty needs are met with speed and convenience.
Commenting on the partnership, Paul Lee, Country Head of Amorepacific India said, “By leveraging Zepto’s fast and efficient delivery network, we intend to fulfill our customers’ last-minute makeup requirements. This collaboration aligns perfectly with our vision of expanding our reach and meeting the beauty needs of K- beauty enthusiasts across the nation.”
