As India prepares to take the cricketing stage once again, Dream11 has launched its latest campaign, ‘Champions Ka Game’, urging fans to stand behind the Indian team as they strive for another major victory. With the Champions Trophy 2025 on the horizon, the campaign emphasizes that champions never dwell on past glories—they gear up for the next challenge with renewed determination.
The campaign plays on an intriguing premise—cricket stars including Virat Kohli, Rohit Sharma, Jasprit Bumrah, Rishabh Pant, Suryakumar Yadav, and Ravindra Jadeja hilariously struggling to recall their recent T20 World Cup 2024 triumph. Their moment of confusion is soon cleared up by the legendary Kapil Dev, who reminds them—and the audience—that true champions don’t rest on their past achievements. Instead, they step onto the field with the hunger of a first-time contender, ready to give it their all again.
The film delivers a powerful message: “Har ek match, pehle match jaisa khelna padega, humein yeh bhoolna padega ke hum champion the.” This underlines the mindset needed to secure another title—focusing on the present and putting in the hard work all over again.
Vikrant Mudaliar, Chief Marketing Officer of Dream Sports and Dream11, spoke about the brand’s deep connection with Indian cricket:
“With ‘Champions Ka Game’, we aim to unite and inspire fans as Team India embarks on their journey towards the Champions Trophy 2025. We celebrated the T20 World Cup victory with over a billion fans and are ready to cheer the team on once more. At Dream11, we’re not just spectators—we’re active participants in the cricketing journey.”
As the world’s largest fantasy sports platform, Dream11 continues to foster engagement by allowing fans to strategize, compete, and experience the game on a deeper level. This campaign serves as a reminder that just like the players, fans too must bring their A-game every match, keeping their enthusiasm and passion alive.
The campaign takes a lighthearted, relatable approach, showcasing interactions between cricket stars and their passionate supporters. Through situational comedy, fans remind the players of their past heroics, emphasizing the importance of looking ahead rather than dwelling on what’s already been achieved.
Dream11 remains an integral part of the cricketing landscape, continuing its association with BCCI as the Lead Sponsor for both the Men’s and Women’s National Teams. Additionally, the brand has made significant advertising investments in the Champions Trophy broadcast on JioStar, ensuring that the campaign reaches millions of cricket enthusiasts.
Directed by Nitesh Tiwari and crafted by Tilt Brand Solutions and Zero Fifty, with production by EarthSky Pictures, the ‘Champions Ka Game’ campaign is set to ignite excitement and anticipation as fans gear up to support Team India in their quest for another championship title.
