LINK TO THE CAMPAIGN VIDEO: https://www.instagram.com/p/
14 February, 2025, Mumbai: This Valentine’s Day, Nykaa Cosmetics is cooking up something extra special, introducing ‘Pookieman’, a campaign that redefines romance, effort, and green flag energy with none other than Gurfateh Pirzada at the helm. Inspired by the “green flag boyfriend” trend, where men know how to serve, Nykaa Cosmetics is flipping the script on traditional Valentine’s gestures. And with the latest launch of Butter Bomb, featuring a shade named Pookie, what better way to bring this trend to life than with a sweet and swoon-worthy Valentine’s moment?
With food-inspired beauty at the heart of Nykaa Cosmetics, think Lip Glaze that smells like desserts, Lip Cloud’s mousse-like texture, and Butter Bomb’s rich buttery hydration feel, this campaign takes a playful turn into the kitchen. Enter Gurfateh Pirzada, stepping into his Pookieman era, as he whips up some irresistible lip treats using ingredients that embody the textures of Nykaa’s most-loved lip products. Because what’s more attractive than a man who cooks for you AND knows your beauty must-haves?
But this campaign isn’t just about beauty, it’s about celebrating little gestures of love that make women feel special. With Pookieman at work, Nykaa Cosmetics is showing that thoughtfulness matters—creating meaningful moments can make all the difference.With Gurfateh as the ultimate Pookie, Butter Bomb bringing lush, buttery softness, and a baking show that’s both charming and delectable, this campaign is Valentine’s Day done right. Whether you’re here for the romance, the beauty inspo, or just the dessert, Pookieman is serving it all.
Commenting on the campaign, Gurfateh Pirzada said “I’m always open to trying new things, and this was such a fun and unexpected way to celebrate Valentine’s Day! When Nykaa Cosmetics brought me the idea of ‘Pookieman,’ I loved how it turned traditional romance on its head, because let’s be honest, effort is the real green flag. Mixing beauty with baking? That’s a first for me, but it’s also what makes this campaign so unique and exciting. It’s cool to be part of something that’s fresh, fun, and flips the script on how we think about Valentine’s Day!”
So, this February, put on your apron, take notes, and remember—a little sweetness goes a long way.
