Arvind Limited, a leading name in the textile industry, has launched its latest campaign, ‘Linen by Arvind, For All Kinds of Cool.’ This new initiative reimagines linen as a versatile fabric that extends beyond summer, offering both functionality and effortless style across seasons.
With this campaign, Arvind introduces an extensive range of over 300 linen styles, engineered with its cutting-edge Intelli-Fabric technology. The collection includes innovative options such as wrinkle-resistant linen, breathable blends, and wool-infused linen fabrics—crafted to cater to the evolving fashion needs of modern consumers. Designed for a dynamic lifestyle, the collection balances sophistication with comfort, making it a perfect fit for everything from work to travel and special occasions.
The expanded collection is now available at more than 160 Arvind Limited stores and select multi-brand retail outlets nationwide.
Pranav Dave, Chief Business Officer – Knits and Retail at Arvind Limited, emphasized the brand’s vision, stating, “Linen has long been associated with summer, but we believe it deserves a year-round presence in every wardrobe. Our goal is to showcase its adaptability and timeless charm, encouraging people to experience its unmatched comfort and elegance in every setting.”
The campaign explores linen’s diverse appeal through three distinct style segments:
- Lazy Cool: A relaxed collection perfect for those who love effortless fashion with a touch of sophistication. Loose fits and breathable fabrics ensure comfort and style.
- Digital Cool: Tailored for individuals on the move, this segment blends lightweight materials with modern silhouettes, making it ideal for workdays and social events alike.
- Traditional Cool: A seamless blend of classic and contemporary, this range is designed for those who appreciate heritage-inspired fashion with a refined, tailored aesthetic.
Arvind Limited continues to pioneer textile innovation, fusing craftsmanship with cutting-edge fabric technology. With a legacy of excellence, the brand remains committed to elevating the linen experience, reinforcing its status as a timeless wardrobe essential.
The campaign is now live across digital platforms and Arvind Limited retail stores, inviting consumers to embrace linen in all its versatile glory.
