6 March 2025, India – Simply Fresh, the flagship edible oil brand of BN Group, is celebrating Women’s Day with a powerful new video campaign that challenges outdated stereotypes and encourages a fresh perspective on gender equality. Aligning with its broader #RakhoIraadeFresh campaign, the video highlights the importance of breaking biases and embracing an open mindset toward women in all roles.
The thought-provoking video opens with a working woman managing household responsibilities before heading out for work. As she steps into a taxi driven by a woman, the driver curiously asks why she chooses her taxi every day. The passenger smiles and responds, “People say women can’t drive well, but you do it so smoothly.” The moment serves as a reminder that societal perceptions need a refresh—one that fosters inclusivity and equal opportunities.
Speaking about the campaign, Kiran Giradkar, CMO, BN Group, said, “At Simply Fresh, we believe that progress begins with a fresh perspective. Women excel in every field, yet stereotypes continue to hold them back. Through this campaign, we aim to inspire conversations around gender equality and encourage people to rethink their biases. This Women’s Day, let’s commit to keeping our minds and attitudes as fresh as our choices.”
With this campaign, Simply Fresh continues to advocate for a world where talent and dedication matter more than preconceived notions. The brand’s message resonates beyond Women’s Day, reinforcing its commitment to fostering a society that treats everyone with fairness and respect.
The campaign was rolled out across digital platforms, including Simply Fresh’s social media channels.
