From donating to NGOs supporting women’s causes to launching company-wide initiatives to promote gender equality, here is what brands across diverse sectors are doing to observe International Women’s Day.
International Women’s Day is around the corner, and brands across the globe have been gearing up to celebrate, narrate, and showcase the contributions and achievements of women from different walks of life. While some are advocating for women’s empowerment, many others are implementing tangible actions like backing women-owned businesses, launching programs that promote gender equality, and giving back to organizations that support women’s causes to evoke real change.
Read on to explore how these five brands are making their mark on this occasion this year.
- Goibibo – #BreakTheCage
Travel aggregator, Goibibo, has released a powerful campaign that serves as a reminder for women to charge of their lives, break free from societal limitations, and smash through the everyday barriers of expectations, permission, and control. Through this campaign, the brand champions the spirit of liberation and empowerment and encourages women to pursue their own ambitions and desires without being influenced by our social and cultural conditioning.
- Reliance General Insurance – #AajNahiRozHi
Women worldwide have been excelling in different roles, and the #AajNahiRozHi campaign reinforces the message that women deserve equality and respect each day, not just on special days. This campaign seeks to promote the idea of sustained commitment to gender equality and steer a cultural shift where the excellence of women is acknowledged and celebrated in every sphere of life.
- Godrej Industries – #InvestInWomen
The leading provider of oleochemicals, specialty chemicals, and biotech products, Godrej Industries’ #InvestInWomen campaign demonstrates the significance of investing in women and its transformative impact on businesses and society. The campaign highlights the company’s unwavering commitment to sustaining gender inclusivity and urges other brands to empower women in the workplace.
- Pepperfry – #SimplyWoman
Pepperfry’s #SimplyWoman campaign celebrates the essence of womanhood and all the imperfections, flaws, and vulnerabilities that come with it in this journey. As part of the campaign, the company invites women to share their experiences candidly and highlight moments of their imperfect selves without fearing judgment. The campaign aims to inspire women to embrace their imperfections and find courage in their vulnerability.
- Mahindra Group – #SheIsOnTheRise
The #SheIsOnTheRise campaign presents raw and unfiltered stories of women at Mahindra from across the country and the achievements of other women who have made a difference in this world, not just on Women’s Day but every day. The campaign seeks to acknowledge, inspire, and uplift women by showcasing the incredible potential that lies within them.
A Push for Change, One Campaign at a Time
In all these years, we have seen a flurry of activity from brands surrounding Women’s Day, from social media activations to ad campaigns and charity events to raise awareness and drive meaningful conversations around gender equality. While progress in the representation of women is evident, it is clear that this journey is long. Brands that will continue to support women’s empowerment and create long-term cultural shifts will not only emerge as flagbearers of gender equality but also lead the way for other organizations to follow. The change is underway, but it is just the beginning.
