The sparks are flying, the stakes are high, and love isn’t the only thing heating up on Engaged: Roka Ya Dhoka, JioHotstar’s most daring reality dating show yet. Hosted by the unfiltered Uorfi Javed and the hilarious Harsh Gujral, this series is a whirlwind of chemistry, commitment, and the kind of relationship drama audiences can’t get enough of. And now, for the first time, an intimate wellness brand is stepping into the mainstream spotlight, with MyMuse bringing its signature playful, modern approach to the world of reality TV.
A Natural Fit for Modern Love
In a show where relationships are put to the test, intimacy, attraction, and connection play a bigger role than ever. MyMuse—a brand dedicated to normalising conversations around pleasure—was the perfect fit for Engaged. With its mission to make intimacy fun, approachable, and stigma-free, the brand seamlessly integrates into the show, proving that sexual wellness is a natural part of relationships, not a taboo topic.
Seamless Brand Integration Sparks Real Conversations
Through playful brand integrations—flirty challenges, late-night heart-to-hearts, and spontaneous moments of connection—the brand brings intimacy to life in an organic and exciting way. Throughout the season, contestants explore MyMuse’s best-selling products in ways that spark curiosity and chemistry.Â
The Melt massage candle sets the mood, blindfolds add an air of mystery, and the Under the Sheets dating card game fuels bold, unfiltered conversations. These aren’t just accessories for reality TV drama; they mark a cultural shift where intimacy is openly embraced, celebrated, and woven into daily life.
A Cultural Moment in the Making
With Engaged ranking #1 on JioHotstar, MyMuse is reaching a massive audience, bringing intimate wellness out of the shadows and into the mainstream. According to the brand’s Laid in India report, 74% of Indians believe open discussions about pleasure can strengthen relationships, yet many still hesitate to bring these topics up. This collaboration is a step toward changing that, one episode at a time.
From niche to mainstream, from hush-hush to headline-worthy, MyMuse is proving that pleasure and intimacy deserve their place in everyday conversations. With this milestone, India’s bedroom revolution is just getting started.
