Conceptualised by The Womb, Godrej Yummiez releases an ad campaign that focuses on marketing their latest introduction, the Crispy Potato Starz.
The campaign starts off with a soothing scene that is eventually interrupted by the crispy sound of their Potato Starz that draws all attention to it.
What stands out in the campaign is its focus on the quality of the product that drives most engagement to this unique star-shaped, crunchy snack, made with high-quality potatoes using advanced Individual Quick Freeze (IQF) technology, that keeps it fresh for a long time without any added preservatives!
Commenting on the new TVC, Abhay Parnerkar, Chief Executive Officer, Godrej Tyson Foods Ltd, said, “As a brand, Godrej Yummiez has always launched products that has created a space for itself on shelves and in homes. Our latest product, Yummiez Crispy Potato Starz is high on taste and quality and does not have any added preservative thus making it a safe & delicious snack. The uniqueness of the product lies in its crunch and this is exactly what our new TVC communicates. Given the products new and exciting shape, we are certain it will become an instant potato-based snacking favorite for adults as well as kids.”
This flash freeze technology was marketed brilliantly within seconds and complemented the other selling points of their product with the tagline ‘Yummiez mein Kuch Nahi Chupa Hai’.
Dhaval Jadwani, Joint Head of Account Management, The Womb, said, “Yummiez was one of the early entrants into ready to cook category, and has been a source of many quick and fun snacking experience across the country. Being a category leader, it is incumbent on us to grow the category. With a clear understanding of the consumer’s biggest category barrier (Preservative) led us straight to our task – Demystify the current misconception around the category and the brand. IQF is a technology at our backend, however for consumers it means ‘guilt-free’ indulgence.”
This campaign stands to be a myth-breaker with its preservatives-free nature carefully marketed in the short film released, making Potato Starz a guilt-free indulge to entice viewers online!
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