#TRENDINGFORMAT CALLING, SLIDE TO ANSWER

The new #NowCalling format has been ringing up all over social media. In this new format, brands display their core benefits as a caller and the user is urged to answer this call to action. The clever use of this format brands has yielded some really amusing and inciting posts on Instagram.

Here are some of our top picks

 

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A post shared by Birla White (@birla_white)

 

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A post shared by Herbal Essences India (@herbalessencesindia)

 

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A post shared by Comedy Central India (@comedycentralin)

 

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A post shared by Parle-G (@officialparleg)

 

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A post shared by Head & Shoulders IN (@headandshouldersindia)

 

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A post shared by Oral-B India (@oralbindia)