While the pandemic had most of us locked in, there were a few front line heroes who made sure that the world kept running by putting their own lives on the line. Among them, the deliver workers who make sure our food gets to us safely and on time are often underappreciated.
KFC Argentina came up with a new campaign called ‘F for Family’ along with the agency Geometry. This touching campaign shows us how these delivery workers have been working hard so that we don’t go hungry and how they deserve our heartfelt gratitude. It also reminds us that like many, they also haven’t been able to be with their families and thus with this campaign, KFC helped them reunite with their loved ones by making them deliver KFC food to their families and spend a little time with them. They also subtly promote their food and encourage pandemic safety while bringing families closer through this campaign.
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