Catching up to all the social media conglomerates that have jumped onto the social audio bandwagon, Spotify is the next company to do so.
By acquiring the sports-related social audio app Locker Room and re-naming it as Spotify’s Greenroom, Spotify users would now be able to join or host live audio rooms and even turn conversations on the app into a podcast.
In a press release, Spotify announced that, “We believe Spotify has an opportunity not only to enable live broadcasts, but to aid discovery, drive consumption, and accelerate the growth of the live category overall,” the company said in announcing Greenroom.
Today’s app unveiling is our opportunity to begin laying the foundation for the exciting roster of content and capabilities Spotify has in store in our venture into live audio.”
Following in Locker Room’s footsteps, users of Spotify’s Green Room will be able to find the audio programs by relying primarily on users joining groups inside the app for the time being.
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