Have you ever wanted your very own digital multitasker?
If you’re managing multiple social media accounts at once, chances are you’re exhausted. The stress of handling every single account – that means scheduling posts, publishing posts, responding to comments, measuring your performance and engagement – is too much for just one person. And if you’re a social media marketer, whether you’re already established or just starting out on your journey, you can’t afford to falter.
Luckily, social media management tools can offer you a shortcut. They’re easy and efficient multitaskers that can save you a lot of time by doing your job for you, as long as you use them properly.
Check out 5 social media management tools that will make your life a lot easier:
HOOTSUITE:
Hootsuite is a must-have for any social media user.
It can integrate with over 150 apps, work with all the top social media platforms, and is available in six languages if you have an international following. It’s a great tool for streamlining your social media strategy as it allows you to manage multiple accounts, add multiple accounts and schedule your posts in a matter of seconds. This includes accounts from the same platform – for example, if you have three Instagram accounts, you can manage them all from one single dashboard.
What’s more, Hootsuite is extremely user-friendly and easy to operate, with a great array of settings and eye–catching, striking features.
Hootsuite pricing is tiered based on your plan type, which offers you free trials and demos. Make sure to check those out before you sign up.
TAILWIND:
If you have a primarily image-based social media strategy, Tailwind is the tool for you. It integrates with Pinterest and Instagram and allows its users to schedule scroll-stopping pins, hashtag data, mentor brand mentions and track when anyone engages with their Instagram posts or pins images from their websites.
It’s also recently released a AI-powered copy tool, Ghostwriter, a quick shortcut for breaking its users’ writers’ block and making their marketing efforts easier and more efficient.
Tailwind offers you a Free Plan with limited features so you can ensure that they are the right tool for you.
BUFFER:
Buffer doesn’t need any introduction. It’s a very famous social media tool which allows you to manage more than 50 pages and profiles on social media platforms like Instagram, Facebook, Twitter, LinkedIn, and Google Plus among others.
If you’re worried about scheduling, Buffer is the tool for you. Its scheduling features are unmatched: each post can be tailor-made ahead-of-time to fit its users’ social media outlets on their dashboard, making sure that your social media feeds are constantly updated. What’s more, Buffer has tracking links which helps its users monitor its posts and give them potential feedback.
If that wasn’t enough, Buffer also lets its users use Pablo Image Creator for custom graphics.
If you work for or own a registered non-profit organisation, make sure that you check out Buffer before any other management tool, as it offers a 50% discount to these organisations.
TWEETDECK:
If you’re a Twitter buff, Tweetdeck is the tool for you. It was originally meant to manage multiple social media platforms, but when Twitter acquired rights to it, all of that changed. Now, it’s used solely for Twitter, and is able to monitor and manage several Twitter accounts at once.
With Tweetdeck, users can log in and manage several Twitter accounts from a single dashboard, where tweets can be scheduled for instant delivery or a specific later date. Tweetdeeck can also be tailored to track down specific hashtags, topics and other trendy, user-relevant events.
Fortunately, this tool doesn’t give you any analytics or other reports, you can use the one Twitter provides you with to get the same information.
The best part? Tweetdeck is currently free! A pro version may be released any time now, so take advantage of the free tool while you can.
SPROUT SOCIAL:
If you’re looking for a serious tool with serious results, Sprout Social is the one for you. It specifically targets brands and businesses, offering them an all-in-one management tool which allows you to post on multiple social media platforms and monitor all your responses and targets. If you’ve been followed or if you’ve been mentioned in a conversation, Sprout Social will inform you about it immediately.
Sprout Social’s quality analytics reports are also unmatched, and users can analyse their product performance with ease and efficiency.
This tool can be difficult to navigate in the beginning, as it’s loaded with instructions and directions, but with a little time and patience, users will be able to see the fantastic range of benefits it offers them.
Sprout Social offers you a 30-day free trial and several different paid plans depending on your specific requirements.
If you’ve decided to get a social media managing tool for yourself, think smart. Consider your brand and the social media platforms you’re using before making your decision, because that will save you lots of time and money in the long-run.
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