Way back in February, Elon Musk promised that Twitter would share its ad revenue with creators. Now, with the threat of loss, the company is actually keeping its word.
Through Creator Ads, Twitter aims to pay content creators a share of the ad revenue to enable them to earn a living directly through their participation in the platform. What’s more, creators will be allowed to sign up for Ads Revenue Sharing on Twitter and Creator Subscriptions independently.
Surprise! Today we launched our Creator Ads Revenue Sharing program.
We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our…
— Twitter (@Twitter) July 13, 2023
Of course, there’s a catch. Twitter has a very clear Eligibility Criteria which creators must adhere to in order to apply for Creator Ads. Creators are eligible to apply if they:
- Are subscribed to Twitter Blue.
- Have at least 5 million impressions in their past per month in the last 3 months.
- Have a Stripe account.
- Pass the human review for Creator Monetization Standards.
While many believed that this was primarily due to impressions, Musk has clarified that this is not necessarily the case.
It’s not exactly per impression. What matters is how many ads were shown to other verified users.
Only verified users count, as it is otherwise trivial to game the system with bots.
— Elon Musk (@elonmusk) July 14, 2023
Twitter is beginning this with an initial group of creators and will expand later on this month. According to Elon Musk, the first round of creator payouts will eventually total $5 million and will be delivered via Stripe.
In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M.
Note, the creator must be verified and only ads served to verified users count.
— Elon Musk (@elonmusk) June 9, 2023
From what we’ve seen, the payouts have been nothing short of astonishing. Brian Krassenstein, who has around 750,000 followers on Twitter, claims that he was paid $24,305.
Twitter just paid me almost $25,000. pic.twitter.com/oIJ2Ycymzb
— Brian Krassenstein (@krassenstein) July 13, 2023
The highest payout so far has reached $100,000, according to Twitter Daily News.
Highest payout so far is 6 figures at over 100k! pic.twitter.com/A249cdxPQV
— T(w)itter Daily News (@TitterDaily) July 13, 2023
Despite the suspiciously convenient timing, this latest development seems to have taken the majority of Twitter users by surprise. However, it’s long-term success is still a question mark, and only time will tell if it succeeds in sustaining Twitter’s users.
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