Sunfeast Marie Light, from ITC, has announced actress and film producer Jyotika as its new brand ambassador to celebrate the exciting relaunch of Sunfeast Marie Light in Tamil Nadu.
To commemorate this, they have launched a fresh and heartwarming TVC featuring Jyotika with the tagline, “Light Moments Make a Strong Team”. Jyotika’s character is depicted as a multitasking wife who is initially overwhelmed by the responsibilities that come with it. However, inspired by the Sunfeast Marie Light biscuit, her husband steps in to help, offering her a biscuit with the warm reminder to take things lightly. This simple act of love melts the tension and transforms her situation, with Jyotika acknowledging the strength of their partnership. Thus, Sunfeast Marie Light’s role in the bond between loved ones is lighlighted, emphasized by their core message: “When life gets tense, light moments like these bring us closer. Sunfeast Marie Light. Light Moments Make a Strong Team”.
Sunfeast Marie Light’s decision to partner with Jyotika is undoubtedly beneficial. Her charisma and relatability will appeal to their viewers, and her own following of 3 million on Instagram will give them a wider audience to promote their product to.
Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd., said: “We are delighted to have the incredibly talented and well- celebrated Jyotika as the face of Sunfeast Marie Light. The purpose of Sunfeast Marie Light is to help create a strong team in every household in Tamil Nadu, which can happen when couples spend quality time with each other over a cup of tea and Sunfeast Marie Light biscuits. It’s like a dugout moment where couples come together, reflect, share and re-energize for the everyday race.”
Jyotika, who shared his enthusiasm, also commented on the partnership: “It is a privilege for me to join the Sunfeast Marie Light family. The brand’s focus of cherishing light moments to build strong connections between husband and wife resonates deeply with me. Sunfeast Marie Light beautifully encapsulates the essence of these moments, and I am thrilled to embark on this journey with them.”
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