“Open up and have an unfiltered conversation with your friends”
Kingfisher has launched a brand-new “#NoFilterFriendships’ campaign aiming to celebrate genuine and unscripted conversations among friends.
Conceptualized and created by Ogilvy India, Kingfisher’s 30-second aesthetically-pleasing ad focuses on everyday scenarios and friendships, thus encouraging individuals to shed all pretenses and simply be themselves when connecting with their friends.
Aimed at Gen Zs, this campaign offers them a chance to have honest, unfiltered conversations with the friends they care about. The thing that makes this transformation possible is Kingfisher, where one sip can give people the confidence to reveal their secrets and vulnerabilities to their friends.
In today’s world, social media has created a culture of curated personas. Kingfisher aims to break past that in order to help people break past that and forge genuine connections that transcend the superficiality of the digital world.
Commenting on the launch of the campaign, Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, “Kingfisher has always been a progressive brand, and through this Pan India campaign we aim to echo the tension in the lives of Gen Z audiences, who hesitate to open up freely, fearing judgements from others. This campaign is a celebration of opening up and having judgement free conversations.”
Kingfisher’s #NoFilterFriendships campaign will be launched across diverse platforms, spanning TV, OTT, social media, influencers, and on-ground activations. Thus, Kingfisher will be able to champion its central message, maximize its impact and target a wide audience.
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