House of Pataudi has announced a new brand campaign featuring star siblings Saif and Soha Ali Khan to showcase their Autumn Winter ’23 collection.
The ad film starring the dynamic duo showcases House of Pataudi’s latest collection in detail. Its opening sequence shows Barwara Fort in Rajasthan, with its grand traditional architecture. As the film unfolds with a classical raga in the background, Saif and Soha showcase the brand’s offerings to viewers. It closes with Saif welcoming viewers to the House of Pataudi and inviting them to “experience royalty” through their fashion.
The campaign takes inspiration from the iconic Koh-i-Noor diamond, following its rich history and thus enabling shoppers to experience the various tenets of the brand, including timeless and opulent crafts such as chikankari, tilla, zardozi, and brocade; colours carefully chosen for different occasions; textiles like velvet and chanderi, as well as silhouettes. All of these are signature of the House of Pataudi: modern yet rooted in tradition. With the festive season of Myntra currently ongoing, patrons will be able to experience the diverse selection of all styles and enjoy the festival in all its splendor and glory.
House of Pataudi’s partnership with the two star siblings is highly beneficial to them. Not only will they be able to leverage their popularity and devoted fan-base, they will also be able to align their fascinating familial history to House of Pataudi’s core theme of grandeur and regality.
Saif Ali Khan commented on the brand campaign, “House of Pataudi is a reflection of my personal style. It’s a brand deeply rooted in grandeur and regal aesthetics, with meticulous attention to detail held to finer craftsmanship. With the festive season approaching, these collections undeniably add an extra layer of joy to your celebrations. It’s a brand crafted with passion, and we aspire to share this experience with fashion enthusiasts across the country.”
House of Pataudi’s new campaign will be amplified through various social media and influencer marketing initiatives, along with exciting opportunities such as winning a staycation at a top 5-star palace hotel in Rajasthan, thanks to Myntra’s partnership with Cleartrip. Thus, the brand evidently aims to maximize their audience reach.
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