Joy Personal Care, a home-grown personal care brand established by RSH Global, announced Sushant Divgikar as its brand ambassador for its flagship winter product Honey & Almond Body, and launched a commercial campaign for the same.
This digital video commercial wholeheartedly embraces equality and transcends gender boundaries, challenging conventional beauty norms while emphasizing the Joy Personal Care’s core of ‘Beautiful By Nature’. The brand highlights a message of openness, underscoring how beauty extends beyond social expectations or gender norms and presenting the role of its Joy Honey and Almond Nourishing Body Lotion in nurturing the skin.
Sushant Divgikar, a renowned actor, singer, performer and model who identifies as transgender will be featured in the DVC, supporting the LGBTQA+ community and underscoring Joy Personal Care’s important message.
Joy Personal Care posted the same on Instagram with the caption, “It’s time to join hands and change the perception of beauty that the world defines for us.”
Sunil Agarwal, Chairman, RSH Global, spoke about this association:”The winter season is of utmost importance to every personal care company, and for our flagship product, Honey & Almond body lotion, this season becomes even more prominent.Honey and almonds body lotion have proven their enduring relevance, standing the test of time and maintaining their popularity alongside modern specialized skincare routines. And for this flagship product, we really wanted to showcase unique perspective with having partnership with Sushant, which not only signifies our dedication to support transgender community, but also breaks the preconceived notion towards beauty. At Joy Personal Care, with this campaign, we aim to make quality skincare accessible to everyone, regardless of their background or identity.”
Joy Personal Care aims to maximize its viewers and has taken measures to ensure the same: this DVC will be amplified on leading digital platforms and social media channels along with influencer marketing to ensure that it reaches a wide and diverse audience.
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