A popular health influencer who went viral for calling out the harmful ingredients of Bournvita has now posted a video declaring a “big win” against Cadbury.
Revant Himatsingka, who runs a page called @foodpharmer on Instagram, posted a video where he claimed that per 100 x of Bournvita contains 50 g of sugar. He said that the company should consider changing the tagline from ‘taiyari jeet ki’ to ‘taiyari diabetes ki’.
Soon enough, his video went viral. This led to Cadbury sending him a legal notice, claiming that his video was “unscientific”. However, many prominent doctors and nutritionists came out in his support and backed his claims in a letter.
Months later, on December 23rd, he posted another video saying that, “Finally hum jeet gaye (Finally we have won).” After his explosive video, the drink manufacturer reduced the sugar content in Bournvita by 15 per cent.
“BIG WIN! Probably the first time in history that an INSTAGRAM REEL led to a food giant reducing their sugar content! 1 video resulted in a 15% reduction in sugar. Imagine if all Indians started reading food labels. Companies wouldn’t dare falsely market themselves. This fight isn’t against Bournvita. The fight is against any company which sells junk food but markets itself healthy! The fight is to get 140 crore Indians eating healthier! 1 company changing its sugar content, will result in a chain reaction, and every company will be slightly more careful now!” Himatsingka wrote in the caption.
Watch the video below:
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Comments were amazed and delighted by the developments. “Bro using their own taglines against them,” one user commented. “The influencer we need,” another added.
Bournvita isn’t the only product that Himatsingka has reviewed. He had earlier reviewed Tang and said that it is ‘nothing but flavoured sugar powder’. He also criticized Maggi’s advertismenets.
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