“Don’t think twice, It’s time to maximize.”
Meesho, an e-commerce marketplace, has launched its brand new star-studded campaign, ‘Jab Meesho pe hain latest trends, toh sochna kyun just maximise’ starring Ranveer Singh and Rashmika Mandanna.
With a keen eye on the dynamic and colourful preferences of Gen Z, Meesho has introduced #Trendz, a curated collection that embodies the latest fashion trends with the best prices.
The campaign, featuring Meesho’s popular brand ambassadors, comprises of 4 films that will be amplified through television and digital platforms. Their short films showcase Ranveer and Rashmika adorned with an abundance of glamorous clothes, bags and jewellery as they struggle to choose from the variety of options available on Meesho. Thus, Meesho establishes itself as a trendy fashion destination
The campaign features a series of short films showcasing Ranveer and Rashmika adorned with an abundance of clothes, bags and jewellery as they struggle to choose from the myriad options available on Meesho. Through this campaign, Meesho aims to establish itself as a trendy fashion destination where customers can access the latest fashion trends at affordable prices.
Nilesh Gupta, general manager, growth, Meesho, said, “Our latest campaign Meesho #trendz is strategically curated to provide an authentic and accessible platform for fashion enthusiasts who value both style and savings. By associating with trend-setters Ranveer and Rashmika and leveraging humour, we aim to create an ever-lasting bond with the audience.”
As part of their pre-launch phase, Meesho has put its trendy apparel in a transparent refrigerated truck making rounds in Bengaluru to indicate the everlasting freshness of their trends. They have also associated with Swiggy Instamart to enhance their product offerings and give customers complimentary jewellery whenever they shop for cold items on Instamart. Furthermore, they have partnered with popular influencers like Urfi Javed to try and boost their popularity on social media.
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