LIONS has announced the launch of its first-ever global LIONS Creative MBA (LIONS cMBA). This dynamic new digital program has been designed to educate marketers and creatives and help them understand what it takes to deliver a Lion-winning standard of creative marketing that drives impact.
The 10-week course is based on a curriculum designed and created by LIONS, in collaboration with the industry and Berghs School of Communication. It will also give participants space and support to create the most important brief of their career – the ME Brief. After completing the program, all successful graduates will receive official certification from the globally recognized LIONS brand.
“Learn how to generate Lion-winning ideas with real-world impact, evaluate your own work through the eyes of the world’s best creative minds – and make work that drives results,” LIONS said.
Simon Cook, CEO, LIONS, said: “The LIONS cMBA was developed to address a growing global need to demonstrate the power of creativity as a driver of business and societal impact. An opportunity to democratise much-needed access to world-class learning, LIONS is uniquely placed to provide our global audience with a definitive learning programme informed by over 70 years worth of Lion-winning work and insight.”
Jenni Middleton, Editor-in-Chief, LIONS, said, “We’ve been supporting creatives to develop their talents, expertise and confidence through our Academies at Cannes Lions for decades. The LIONS cMBA translates the magic of these in-person Academies to an online format, convening the world’s greatest creative and marketing industry legends to share their expertise with a global creative audience.”
LIONS will welcome its inaugural cohort from 20 May to 26 July 2024. More information can be found here.
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