Global travel company OYO’s new campaign invites cricket fans to participate in a daily IPL prediction challenge to win epic prizes.
Participants who correctly predict the winner of each match to participate in a daily prediction challenge. Those who correctly predict the winner of each match in the ongoing tournament will be entered into a daily draw. Every day, 100 individuals will be awarded with a free stay at a premium OYO property of their choice, in addition to Amazon vouchers worth up to Rs 5,000.
Every correct prediction will get OYO Rupee worth Rs 100 which can be used towards their next booking with OYO. The participant with the most accurate predictions throughout the tournament will win the grand prize – an iPhone 15.
As part of this campaign, OYO has released a playful and light-hearted ad film which addresses those who wish to leverage personal connections for a free star, featuring characters boasting about their (fictional) connections with OYO founder and CEO Ritesh Agarwal, including a fabricated childhood friendship. The ad concludes by emphasizing that only one’s cricket prediction skills, not their network, will unlock these spectacular free stays during the tournament.
“Cricket holds a special place in the hearts of millions of Indians. As the nation celebrates another exciting cricket season, we wanted to offer a little treat to all the cricket enthusiasts out there and share the joy of the game. Our special offer not only adds excitement to the cricket matches but also underscores our commitment to providing unique experiences for our guests,” said Ritesh Agarwal, founder and group CEO, OYO Rooms.
“Creating something special during one the world’s most watched cricket leagues can be a little tricky as all the brands out there want to capitalize on this and capture the audience’s attention. With Free Stays League, we knew we wanted to take it away from the typical cricket ad and make it about regular people. The insight that people never truly say that they got something for free, but rather brag about getting it in different ways, hit home for us. Following Shark Tank, there has been a huge buzz around Ritesh Agarwal’s name, and we knew we had to leverage this. We are thrilled that team OYO shared our vision and supported us throughout,” Nikhil Chaudhary, founder and CEO, Blank The Agency, said.
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