Amazon miniTV has launched promotions for latest family drama series, ‘Yeh Meri Family‘ Season 3, in association with Brihanmumbai Electricity Supply & Transport.
Yeh Meri Family Season 3 explores the intricacies of family dynamics while bringing back the nostalgic magic of 90s India. Produced by The Viral Fever and powered by Mamaearth, it stars Hetal Gada, Anngad Raaj, Rajesh Kumar, and Juhi Parmar among others. Here is the trailer for the season:
Since the series’ release, the Awasthi family has captured the hearts of viewers across the country. Now, netizens’ favorite family made heads turn in Mumbai, as several BEST Buses were seen endorsing the series by integrating BEST’s logo with the latest edition of the franchise. This unique integration makes for an interesting brand campaign with clever wordplay, conceptualized by Amazon miniTV and executed by Initiative and Trailer Park Studios.
Aruna Daryanani, Director and Business Head at Amazon miniTV said, “At Amazon miniTV, we constantly strive to deliver high-end entertainment. We aim to stand apart amongst other OTT players by combining effective yet clever ways to reach our fans. In an effort to reach closer to our audience, we partnered with Brihanmumbai Electricity Supply & Transport (BEST) to integrate their brand logo with the release of the latest edition of Yeh Meri Family. We look forward to engaging in similar dynamic collaborations that will resonate with fans.”
Their ‘BEST’ marketing ploy, with a poster of the third season on buses, guarantees viewership and familiarity from netizens.
Experience the nostalgia and charm of Yeh Meri Family S3 only on Amazon miniTV, available on Amazon’s shopping app, Prime Video, Fire TV, Smart TVs and Play Store!
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