Taylor Swift is just days away from launching her highly-anticipated 11th studio album, The Tortured Poets Department, and Instagram and Threads are celebrating her latest release with fun new features for fans.
As spotted by Billboard, you can go to Swift’s Instagram page via your phones and pull down from the tip of the screen. Keep pulling, and a Writing Hand emoji will suddenly appear above. Pull down even more, and you’ll see “The Tortured Poets Department” along with a timer, counting down the days until the album’s epic release date.
Here’s a quick rundown for those who want to see what the feature looks like:
View this post on Instagram
What’s more, Meta has extended these exciting Easter Eggs to Threads as well. Conversations tagged with #TTPD, #The Tortured Poets Department, #Tortured Poets, #TSTTPD, #Swifties or #Taylor Swift on the site will create a special shimmering effect, and liking any post with those tags will make celebratory white hearts shoot out from the bottom of the screen.
This extraordinary and unique way to celebrate an artist’s new album is unprecedented and will surely be appreciated by Taylor Swift’s gigantic fan base. For Meta, it also provides an excellent opportunity to advertise Threads to Swifties, who were delighted by the special attention paid to this latest album.
Stay tuned for the release of the Tortured Poets Department on April 19!
Leave feedback about this