“There’s Joy in Every Journey.”
Hyundai has launched a new marketing campaign to inspire consumers to make the switch to electric vehicles by showcasing the benefits of going all electric.
The campaign will highlight Hyundai’s entire electric vehicle lineup including the IONIQ 5, IONIQ 5 N, IONIQ 6 and Kona Electric. It features eye-catching, vibrant neon visuals that stand out from any recent Hyundai advertising campaign and showcases the sophistication and strength of Hyundai’s electric vehicles.
“Bigger, Better, Faster, Smarter,” Hyundai wrote.
To tackle some of its consumers’ biggest concerns around switching to an EV, Hyundai will be conducting a series of 15-and-30 second broadcast and social media spots specifically emphasizing the charging capabilities and driving range performance of their EV lineup.
Hyundai will also be launching its presence on Reddit, a social media platform with a and growing and enthusiastic community of EV owners and enthusiasts. This will include an official AMA (Ask Me Anything) hosted by a Hyundai representative and the creation of a HyundaiUSA Reddit Pro account on the platform.
The integrated campaign will also include partnerships with popular content creators, including a “besties”-themed series featuring several Hyundai EVs and a music video partnership with up-and-coming artist and long-time Hyundai brand ambassador Leroy Sanchez.
“The colors, vibrancy and the supercharged feeling this campaign brings is unlike anything we’ve created together to date,” said Jason Sperling, Chief Creative Officer of INNOCEAN. “If you haven’t considered electric before, we believe this work will make consumers take note. And if you’re already EV-curious, we think you’ll lean in even more.”
“As we put a continued focus on our electrification business goals and our electric vehicle lineup, we wanted something that would stand out from all other advertising we have in-market. This campaign does just that with visuals unlike anything we’ve done before,” said Angela Zepeda, chief marketing officer, Hyundai Motor America. “While other companies are pulling back on their electrification strategy, we are continuing to reach the EV-curious buyer to show them the compelling design and technology Hyundai has to offer.”
Messaging will also highlight Hyundai’s brand campaign of “There’s Joy in Every Journey” – an extension their “It’s Your Journey,” brand anthem which showcases how Hyundai is there for their customers for every joyful moment, no matter where their journey takes them.
The campaign will also include paid social media ads, radio ads, point of sale displays, content highlighting Hyundai’s participation in the Pikes Peak race with the IONIQ 5 N, head-to-head competitor comparison content, HyundaiUSA.com content and more. The content will also extend across Hyundai’s social media channels such as TikTok, Instagram, Facebook and YouTube. It will continue running throughout the summer in placements during key events including the Olympics, MLB games and the NBA playoffs.
