Beverage titan Pepsi recently revealed its new logo across the world, the first update in their visual identity in 14 years. Rolling out across the market, the new look celebrated the brand’s 125th anniversary and marked their bright new era ahead.
The new design embodies the Pepsi Brand’s goal to represent its most unapologetic and enjoyable qualities, paying homage to the brand’s heritage while taking a big leap towards the future.
In line with this, Pepsi partnered with Warner Bros. Discovery to celebrate the reveal of the new logo with a dazzling event that took place in new Delhi recently. Infusing music, dance and art, the event gave audiences a quintessential Pepsi experience with a life size live creation of the new Pepsi logo in the form of a graffiti.
Pepsi’s updated color palette introduces electric blue and black to bring a vibrant contemporary edge to the classic Pepsi color scheme, while the signature Pepsi pulse evokes the “ripple, pop and fizz” of Pepsi-Cola – moving in time to the roar of the beat of music, roar of the crowd and heart of culture. The event in Delhi has embodied this effect, provoking delight among fans.
Sharing her excitement , Shailja Joshi, category lead, Pepsi Cola, PepsiCo India, said: “We are thrilled to reveal Pepsi’s refreshed visual identity and new logo, embodying unapologetic modernity and the iconic status of Pepsi. The fresh design language reflects the invigorating spirit of Indian youth and their boundless pursuit of possibilities. The unveiling of Pepsi’s updated visual identity in Delhi through a unique installation signifies our celebration of an exciting new chapter. We’re delighted to bring the new logo to India and are positive that Pepsi enthusiasts nationwide will embrace and connect with the bold new era of the brand in 2024.”
Pepsi has encouraged its fans in India to keep their eyes peeled for more unforgettable experiences that will land later this year.
