Manyavar, a leading brand in men’s wedding attire, has rolled out its latest campaign, ‘Aap Kab Ban Rahe Hain Manyavar?’, focusing on the groom’s transformative journey.
This campaign celebrates the moment when a boy matures into a groom, capturing the emotional milestones that define this transition. It cleverly poses the question, ‘Aap Kab Ban Rahe Hain Manyavar?’, engaging prospective grooms to reflect on their personal journeys and their readiness for this significant life event.
The campaign highlights Manyavar’s dedication to blending style, tradition, and craftsmanship, making it the go-to brand for modern grooms. In this phase of the brand’s evolution, the spotlight is on the groom and his inner circle, particularly the groom squad. The campaign taps into the emotions, friendships, and special moments shared during the journey toward the wedding day, aiming to resonate deeply with today’s generation. It’s about making every groom feel like the main character in his story, ensuring his transformation is not only stylish but also meaningful.
At the heart of the campaign is the idea of showcasing the groom’s growth, both in terms of his appearance and his readiness to embrace the new responsibilities that come with marriage. More than just looking the part in Manyavar’s exquisitely crafted wedding attire, the groom’s emotional and personal evolution is celebrated. It’s a journey marked by love, responsibility, and a newfound sense of maturity as he steps into this new role in life.
The campaign narrative beautifully captures the groom’s shift from carefree youth to a poised and composed man. In touching scenes, we see him embrace his future with confidence, share heartfelt moments with his bride, and establish new connections with his family, such as addressing his mother-in-law as ‘Mummy.’ Each moment highlights the joy and excitement of entering this new phase, reminding viewers of the depth of transformation that marriage brings.
Vedant Modi, Chief Revenue Officer of Vedant Fashions, said, “This campaign is about much more than just wearing a sherwani. It’s about the groom’s evolution into a thoughtful, responsible, and loving individual. ‘Aap Kab Ban Rahe Hain Manyavar?’ encourages grooms to reflect on their journey as they step into this new chapter of life. Manyavar has always been at the forefront of celebrating weddings, and this campaign further strengthens our commitment to making the groom’s experience special, blending style with authenticity.”
Conceptualized by McCann Worldgroup India, the campaign film offers a fresh perspective on the groom’s story, which is often underrepresented in wedding advertisements. Prasoon Joshi, Chief Creative Officer at McCann Worldgroup India, shared, “This campaign delves into the groom’s untold journey, showcasing his transformation as he navigates his way through this life-changing moment. We wanted to capture his evolution with humor and heart, highlighting the small but significant moments that shape him as he approaches his big day.”
Through ‘Aap Kab Ban Rahe Hain Manyavar?’, the brand aims to strengthen its foothold in the wedding industry. Manyavar continues to innovate, offering personalized styling options through video call appointments and in-store services in select cities, making it easier for grooms to find their perfect wedding look. The campaign not only underscores the significance of weddings but also positions Manyavar as a trusted partner in creating unforgettable moments for every groom.
